"Social is a massive opportunity to tap into a firehose of eyeballs by injecting shoppable content into social feeds. It’s very clear, though, that best practice is to direct engaged traffic to the brand site to buy. It’s what most shoppers want, and it enables brands to build an ongoing relationship that turns a first-time shopper into a profitable, repeat shopper."
Chief Strategy Officer for SimplicityDX
"“Customer acquisition cost is a massive challenge for brands and retailers. Some brands now find it cheaper to acquire new customers by delivering personalized paper catalogs to their homes rather than acquire them via digital advertising. This would have been unthinkable just a few years ago when marketing through digital channels was a bargain.”."
Analyst in Residence, VTEX
"The math of customer acquisition is broken, Brands are literally leaving money on the table as their customers click through from social to product detail pages. "