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SimplicityDX, the edge experience company, today published findings of its first quarterly 2022 State of Social Commerce impact study to provide baseline insight into solving the staggering disconnect between social shopping and brand e-commerce sites.
Summary of the first quarterly 2022 State of Social Commerce impact study of more than 500 U.S. online shoppers. The report provides a baseline insight into solving the staggering disconnect between social shopping and brand e-commerce sites.
“As shopping at the edge has become mainstream, social commerce has become critical for customer acquisition,” said Charles Nicholls, chief strategy officer and director at SimplicityDX. “But optimizing social shopping experiences is hard to do because customers are crossing channels to use the brand site for product purchases. SimplicityDX uniquely analyzes these new edge shopping journeys end to end by tracking shoppers’ experiences, campaign and inventory data, and matching demand with supply, solving one of the oldest problems in retail.”
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