Shopping at the edge is when a customer starts a shopping journey away from the brand site. It’s the source of most new customer traffic to ecommerce sites.

This can provide a highly engaging experience for the customer, but there is often a problem when they click to purchase. Clicking through to the brand site involves crossing channels — and experiences frequently break when crossing channels.

The break when crossing channels is costing retailers revenue for every time the experience breaks, calculate your lost revenue with our calculator.