Charles Nicholls eCommerce Expert

Charles Nicholls

Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief strategy officer for SimplicityDX, the edge experience company.

Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.

Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, and ClickZ. You can watch his presentation The Future of Commerce from the Cloud Foundry Conference or his interview with Marketing Sherpa on YouTube.

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