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Charles and Aaron discuss the key Instagram Mystery Shopper report findings and lessons for brands.
Charles Nicholls, Chief Strategy Officer at SimplicityDX, interviews the main researcher, Aaron Turcios, who completed the Instagram Mystery shopper benchmark survey.
Two years after the launch of Instagram Shop, only 16 of the 26 initial retail brands are still using Instagram for checkout. Five are redirecting shoppers to their main brand site, and five are no longer maintaining a presence on Instagram Shop.
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