Learn how the eCommerce and social media marketing funnel come together and enable online brands to create seamless shopping journeys for buyers. Get tips on how to leak proof your funnel for more conversions!
Pinterest is a great channel for consumers to explore lifestyle images which indirectly impacts their online purchase decisions. But will setting up shoppable Pins really help brands sell on the platform? In this blog we explore why Pinterest Shopping is broken and how you can fix it.
TikTok has quickly become a popular channel for eCommerce businesses to promote their brands and products on. But are TikTok shops really helping brands sell more? In this blog we explain why TikTok Shops are broken.
Social commerce is more than just setting up shops on the social media platforms. With technology changing, social commerce has been evolving rapidly, changing how online shopping works. In this blog we explore the social commerce trends for 2023 and beyond.
Meta has just announced that they will no longer support Shops without checkout in the U.S. and other major markets. In this article, we look at what this means for brands and highlight three key decisions they need to consider in response.
Facebook is one of the most widely used social media platforms in the world, with over 2.8 billion active users. In this article we will look at Facebook Shops and why brands are struggling to gain traction.
Look no further, we have created the definitive guide to social commerce. In this guide, we'll help you understand the benefits of social commerce, learn how to boost your sales with the power of social media, and much more.
Are you frustrated with the lackluster performance of your Instagram shop despite the platform's massive user base. Never fear this article provides a host of best practice advice and insight to turn it around.
Cookies have been an essential part of online advertising and eCommerce. However their use is increasingly controversial and in this article we look at the reasons for their demise and what the future looks like without them.
The beauty market is expected to grow annually by 4.84% CAGR between 2023-2027. Learn how to set up and use eCommerce edge storefronts for beauty and cosmetics brands to boost customer engagement and increase sales.
Check out the key SimplicityDX takeouts from recent research on how U.S. consumers shop using social media, their preferences and concerns, what their experience is when checkout is on social, and how brands view social commerce.
New research from SimplicityDX shows that just like the older age groups, about half of Gen Z online shoppers think that social media is a great place to discover new products, but three-quarters prefer to buy on the brand site rather than checking out on social. If you want to market effectively to Gen Z on social media, follow our 4 recommendations to approach the next generation of online shoppers the right way.
SimplicityDX has announced the introduction of AI-powered Edge Storefronts for social commerce. For the first time, brands can turn the rich experience of social media into full shopping experiences that drive customers from product discovery through to purchase.
Today, SimplicityDX announced the immediate availability of AI-powered Edge Storefronts for social commerce. With Edge Storefronts, brands can create multichannel and campaign-specific e-commerce stores in minutes.
In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.
While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.
The way we shop today has changed. More and more consumers are moving away from what we would consider to be traditional online shopping and towards shopping at the edge. In this blog we discuss that transition, define shopping on the edge and outline the benefits and challenges for retails, as they move to understand and adjust to the new reality.
The different types of retail commerce analytics. Which commerce analytics matter most for your retail business. And the value a commerce experience analytics solution can provide when introduced correctly.
How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?
As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?
Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..
The holiday season is consistently the busiest period of the year for shoppers and businesses alike. Following a difficult couple of years for shoppers and their finances, we review what retailers can expect this peak season?
Social media is where customers spend 2.5 hours each day on average. Almost half of consumers (48%) think that social media is a great place to discover new products as well. Use these tips to leverage social commerce and avoid making the same mistakes that most brands make. Read on to learn more.
New research shows that Generation Z shops differently from other demographics, and that 80% plan to use social media to find holiday gifts. In this article, we look at the implications of this new data and recommend 3 essential GenZ tactics this holiday season.
Most brands are not tracking the full value of their social commerce efforts. SimplicityDX research shows that currently only about 25% of social commerce revenue is being measured by analytics tools. Find in this article 3 essential tips for fixing social media revenue underreporting.
Brands who know how to use social commerce well can be where their customers are and engage them when they are receptive to new purchases. In this guide, we look at the social features brands should be focusing on to enhance their social commerce strategy.
Retailers, one of the best ways to increase your brand awareness on social is by making it easier for customers to discover products on your social networks but buy on the brand site. Read this blog for more insights.
With 75% of the world on social media, there is a significant opportunity for brands to engage social media users and boost sales like never before. Now is the time to start looking at how tools like Shopify can help you capitalize on that market, and this guide is a great place to begin. You will also learn why Shopify and social commerce go so well together.
Social platforms provide a significant opportunity for businesses to maximize their sales. What could your retail brand achieve with Shopify and social commerce integrated together? In this blog, we look at 5 crucial activities that optimize your social commerce experience and boost your sales with Shopify.
Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers.
Today, 25% of traffic lands directly on the product detail page, something that it was never designed for. As a result, traffic bounces off 79% more and converts at only 1.5%, half the rate of every other page. In total, this amounts to 14% of site revenue leaking from your product pages.
Social media is where consumers spend their time — 2.5 hours daily, on average. There’s a new path to purchase, where shoppers start their journeys at the edge but buy on the brand site. By understanding this customer preference and implementing a few simple steps, merchants deliver a better experience — and grow revenue.
SimplicityDX research finds Gen Z shoppers think first about Social Media for holiday shopping. Find out more about the significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season.
Instagram is the top destination for brands. Our latest Q4 research on the State of Social Commerce supports this statement. Check out our latest Instagram research. Our findings provide deep insight on how to win on Instagram.
Impulse can be a powerful motivator – it’s why there’s candy at grocery store checkouts and why low-cost products are stocked by the registers in stores. Humans are susceptible to temptation, and retailers know just how to cash in.
The eCommerce sales funnel has changed in recent years. One of the most significant changes is the move to edge experience, where shoppers start their consideration and discovery process on social media rather than via search engines. Find in this blog the keys to product page optimization to adapt your Product Detail Pages to the edge experience and boost your sales.
Are you underestimating the importance of social shopping? As more journeys start at the edge and cross-channel, it's hard to track and report them. Find in this blog 3 fixes that will improve the quality of your analytics.