The SimplicityDX Blog
Stories, insights and strategies to supercharge customer acquisition

How Many Ad Touches Does It Take to Make a Sale in eCommerce?
Learn how long it typically takes to convert a social media shopper and the average number of ad touch points it takes for the funnel to complete.
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Complete Guide to TikTok Paid Ads Strategy for Ecommerce (2024)
Learn all about TikTok paid ads for eCommerce businesses and how you can double your return on ad spend (ROAS) from the channel.
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The Ultimate Guide to Instagram Paid Ads Strategy for eCommerce (2024)
Planning to run Instagram paid ads for your eCommerce business? Here's everything you need to know.
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Everything You Need to Know About Facebook Paid Ads Strategy for Ecommerce
Planning to run Facebook ads to promote your eCommerce business products and details? Here's everything you need to know.
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Edge Shopping on Social Media During BFCM and How Brands Can Drive More Sales
With almost 50% consumers finding products and deals on social media, it's time to move your BFCM campaign to the edges with Social Campaign Stores.
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Complete Guide to Social Media Ad Metrics for eCommerce (2024)
Looking for the best way to measure the success of your social media campaigns? Here are the social media ad metrics we recommend eCommerce businesses measure closely.
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How Shopify Plus Businesses Are Generating ROI From AI
Learn how leading enterprise brands on Shopify Plus are using AI to generate more ROI for their business.
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How To Reduce Social Media Customer Acquisition Costs For Your Shopify Plus Store
Learn how a fast scaling Shopify Plus store such as yours can reduce social media customer acquisition costs to double down on business profitability.
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Best Shopify Plus Agencies to Take Your Brand Global
Looking for a partner who can help your brand get set up and scale globally? Here are the best Shopify Plus agencies you can work with.
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What is Omnichannel Marketing and How Can Shopify Stores Get Started
Looking for a way to reach your target audience faster? Here's how Shopify stores can get started with omnichannel marketing to increase sales.
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How to Measure the Success of Social Campaigns of Your Shopify Store
Looking for ways to measure the success of your social media campaigns? Here's how leading brands like ModCloth measure their organic and paid campaigns.
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How to Increase Conversions and Sales From Social Storefronts
Do you have a social storefront to promote your products? Here's how to optimize it for higher conversions.
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Strategies to Harness Social Commerce for BFCM 2023
Want to double your sales this BFCM? Here are the social commerce strategies you need to get started with.
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How to Use User-generated Content for Social Commerce
User generated content is proven to help brands use social proof to sell more. Here's how you can use UGC for social commerce!
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Complete Guide to Shopify Sales Channels to Sell on Social Media
Learn all about the social media Shopify sales channels and how you can integrate them to your storefront to double your social sales.
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How To Use Link In Bio On Social Media For Ecommerce
Learn how to use link in bio on social media for eCommerce and why the feature is not enough to grow your online business.
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eTail Boston Debrief: Takeaways from The East Coast eCommerce Conference
We attended and presented at the eTail Boston Conference 2023. Here are the key takeaways for eCommerce businesses.
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Complete Guide on Social Storefronts for eCommerce Businesses
Learn all about social storefronts and why eCommerce businesses need to now focus on the rising trend of shopping on social media.
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Measuring Social Campaigns - Takeaways from ETail Boston 2023
How does one really measure the impact of social campaigns? Here are the key takeaways from our conversation with ModCloth at ETail Boston 2023.
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How to Choose the Best Social Commerce Platform for Your eCommerce Brand
Learn how to choose the best social commerce platform to promote your eCommerce brand on and reach your target audience faster.
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How to Find the Right Audience for eCommerce Social Media Ad Targeting
Struggling to reach your ideal customers on social media? Here's how to find the right eCommerce social media ad targeting data.
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Everything You Need to Know About eCommerce Profitability
Want to measure if your business is really growing? Here's what you need to know about eCommerce profitability.
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SimplicityDX is Recognized as a Gartner Cool Vendor in Digital Commerce
We're excited to announce that SimplicityDX is recognized as a Gartner Cool Vendor in the category of Digital Commerce. Here's what it means!
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7 Ways to Gather Ecommerce Customer Data and Information in a Post-cookie World
Running your eCommerce business on assumptions in the post-cookie world? Here's how you can still collect eCommerce customer data.
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Impact of eCommerce User Experience on Conversion Rate of Social Shoppers
Is your social media traffic not converting? Your eCommerce user experience could be the reason behind higher bounce rate and here's what you can do.
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Impulse Purchases Are Harming eCommerce Businesses
Is your brand using social media for marketing and advertising? Here's why impulse purchases are not helping your business grow.
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Why Your Ecommerce Landing Page is Not Converting for High-volume Social Ad Campaigns
If you have been experiencing lower conversion rates on your eCommerce landing pages for high-volume social media ad campaigns, this is for you.
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How to Create an eCommerce Customer Journey Map for Social Media Shoppers
Are you using social media and social commerce to reach your target audience? Here's how to create eCommerce customer journey maps for social media shoppers to find opportunities to sell more.
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Understanding the Psychology of an Online Shopper
Struggling to drive more sales from social commerce? It's time to understand the psychology of online shoppers to nudge them towards making a purchase.
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The Future of Social Commerce Using AI
With shopping moving to social media, what does the future of social commerce look like? Here's looking into the role of AI and how brands can make the most of technology to grow.
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Ultimate Guide on How to Create a Social Commerce Strategy (2023)
Want to get started with selling on social media? Here's the latest guide on creating a social commerce strategy to increase online sales.
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List of Social Media Metrics That Should Matter to eCommerce Businesses
Are you using social media to promote your brand through marketing and advertising campaigns? Here are the social media metrics you should be measuring.
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10 Best Advertising Tools For eCommerce Businesses (2023)
Want to optimise your eCommerce advertising campaigns? Here's the list of tools that can help you monitor campaign performance and increase conversions on it.
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Social Media Bounce Rate: Why Your Social Traffic is Doing More Harm Than Good
Is the traffic you're driving from social media platforms converting? If your social media bounce rate has been high, you need to read this because it's harming your eCommerce business.
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Infographic: The Cost of Social Media Bounce for eCommerce Businesses
Download this infographic to get all the insights from the research on the cost of social media bounce rate and its impact on eCommerce business growth.
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25 Best Conversion Rate Optimization Tools for eCommerce (2023)
The latest list of the best conversion rate optimization tools for eCommerce businesses to improve the performance of their marketing and advertising campaigns to drive more sales.
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How to Leak-proof the Social Media Marketing Funnel for eCommerce
Learn how the eCommerce and social media marketing funnel come together and enable online brands to create seamless shopping journeys for buyers. Get tips on how to leak proof your funnel for more conversions!
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How to Reduce eCommerce Customer Acquisition Costs on Social Media
Learn about the latest strategies and conversion hacks that online brands can use to reduce the eCommerce customer acquisition costs on social media.
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Social Commerce: Why Pinterest Shopping for Business is Broken
Pinterest is a great channel for consumers to explore lifestyle images which indirectly impacts their online purchase decisions. But will setting up shoppable Pins really help brands sell on the platform? In this blog we explore why Pinterest Shopping is broken and how you can fix it.
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TikTok Shops Are Broken Social Commerce. Here’s Why!
TikTok has quickly become a popular channel for eCommerce businesses to promote their brands and products on. But are TikTok shops really helping brands sell more? In this blog we explain why TikTok Shops are broken.
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Decoding Gen Z Online Shopping: Trends and Preferences Impacting Social Commerce (2023)
GenZ is the one segment of online shoppers that is extensively using social media to make purchases. But their preferences and usage of social media has a big impact on how social commerce works.
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Social Commerce Trends for 2023 and Beyond
Social commerce is more than just setting up shops on the social media platforms. With technology changing, social commerce has been evolving rapidly, changing how online shopping works. In this blog we explore the social commerce trends for 2023 and beyond.
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3 Tips for Brands in Response to Meta’s Evolving Commerce Strategy
Meta has just announced that they will no longer support Shops without checkout in the U.S. and other major markets. In this article, we look at what this means for brands and highlight three key decisions they need to consider in response.
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Social Commerce: Why Facebook Shops are Broken
Facebook is one of the most widely used social media platforms in the world, with over 2.8 billion active users. In this article we will look at Facebook Shops and why brands are struggling to gain traction.
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A Complete Guide to Social Commerce in 2023
Look no further, we have created the definitive guide to social commerce. In this guide, we'll help you understand the benefits of social commerce, learn how to boost your sales with the power of social media, and much more.
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Social Commerce: Why Instagram Shopping is Broken
Are you frustrated with the lackluster performance of your Instagram shop despite the platform's massive user base. Never fear this article provides a host of best practice advice and insight to turn it around.
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Best social commerce examples from real-life brands (Bonus: How to increase conversions)
Looking to keep up to date with best practice social commerce examples. Look no further, these hand picked examples show how to leverage leading social media platforms to reach your target audience.
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Complete guide to setup and use eCommerce edge storefronts for health and wellness brands
Learn how to effectively set up and utilize eCommerce Edge storefronts for health and wellness brands in this comprehensive guide. Boost your online presence and sales today!
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Watch the Webinar - Mastering Social Media Advertising in a Post-Cookie World
Watch the recording of recent webinar, with leading eCommerce expert Charles Nicholls and SimplicityDX CMO Ruth Peters
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The Cookie Apocalypse - and its impact on eCommerce
Cookies have been an essential part of online advertising and eCommerce. However their use is increasingly controversial and in this article we look at the reasons for their demise and what the future looks like without them.
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Complete guide to setup and use eCommerce edge storefronts for beauty and cosmetics brands
The beauty market is expected to grow annually by 4.84% CAGR between 2023-2027. Learn how to set up and use eCommerce edge storefronts for beauty and cosmetics brands to boost customer engagement and increase sales.
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eCommerce edge storefronts for fashion and apparel brands
Learn how to set up and use eCommerce edge storefronts for fashion and apparel brands to boost customer engagement and increase sales.
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Complete guide to understanding edge storefronts and why they are the future of eCommerce
In this blog you'll learn what eCommerce edge storefronts are, why they are important & how they are the future of online shopping across social media & other channels.
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What’s Going On in Social Commerce?
Check out the key SimplicityDX takeouts from recent research on how U.S. consumers shop using social media, their preferences and concerns, what their experience is when checkout is on social, and how brands view social commerce.
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Selling to Gen Z on Social? Forget Facebook Shops
New research from SimplicityDX shows that just like the older age groups, about half of Gen Z online shoppers think that social media is a great place to discover new products, but three-quarters prefer to buy on the brand site rather than checking out on social. If you want to market effectively to Gen Z on social media, follow our 4 recommendations to approach the next generation of online shoppers the right way.
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SimplicityDX Reinvents Social Commerce With Edge Storefronts
SimplicityDX has announced the introduction of AI-powered Edge Storefronts for social commerce. For the first time, brands can turn the rich experience of social media into full shopping experiences that drive customers from product discovery through to purchase.
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SimplicityDX Launches Edge Storefronts
SimplicityDX has launched AI-powered Edge Storefronts for social commerce to help online retailers acquire customers and drive campaign revenue on social
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Shoppable Social Experiences: SimplicityDX's Edge Storefronts Transform E-commerce
Today, SimplicityDX announced the immediate availability of AI-powered Edge Storefronts for social commerce. With Edge Storefronts, brands can create multichannel and campaign-specific e-commerce stores in minutes.
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Social Commerce is not Dead
The news that Meta’s Instagram will pull back from its drive into online shopping confirms what many have seen as inevitable for some time.
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Why Retailers Will Continue To Open Stores This Year, Despite Economic Fragility
In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.
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Why is Shopping Cart Abandonment Such a Problem?
Shopping cart abandonment rates hover at around 70% across all industries — and have done for the last few years. It’s a pretty alarming number when you take it at face value.
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When is the best time to post on social to encourage eCommerce sales?
While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.
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What is Social Commerce? The Top 8 Reasons Brands Need It
The way consumers interact with brands has changed. Find out in this blog, what social commerce is and the Top 8 Reasons Brands like yours Need It.
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Social Commerce for Retail?
What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.
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Watch the Webinar - Social Commerce is Broken: How to Fix it
Missed the webinar? Never fear, you can watch the whole event at your leisure right here.
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What is shopping at the edge?
The way we shop today has changed. More and more consumers are moving away from what we would consider to be traditional online shopping and towards shopping at the edge. In this blog we discuss that transition, define shopping on the edge and outline the benefits and challenges for retails, as they move to understand and adjust to the new reality.
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What is omnichannel eCommerce?
Omnichannel retail is embraced by almost all of the world's most successful businesses. Discover all you need to know to succeed in this blog.
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What are Edge Storefronts?
In this article, we dive deeper into the challenges of edge shopping and how brands can use edge storefronts to help overcome these pain points.
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Which customer analytics matter most for Commerce?
The different types of retail commerce analytics. Which commerce analytics matter most for your retail business. And the value a commerce experience analytics solution can provide when introduced correctly.
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Voice of Customer (VoC) — are you listening well enough?
How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?
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VoC shouldn’t be feared — customers want to share positive feedback with you
When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.
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The Truth about Meta's Social Commerce Market Share
As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?
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Top lessons for brands on Instagram
Explore our Instagram mystery shopping study on 21 retail brands. See how they are performing and our recommendations to improve performance.
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The eCommerce Shopping Funnel Has Changed
Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..
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Top 6 Social Commerce Trends for the 2022 Holiday Season
The holiday season is consistently the busiest period of the year for shoppers and businesses alike. Following a difficult couple of years for shoppers and their finances, we review what retailers can expect this peak season?
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The 5 Most Common Social Commerce Mistakes and How To Fix Them
Social media is where customers spend 2.5 hours each day on average. Almost half of consumers (48%) think that social media is a great place to discover new products as well. Use these tips to leverage social commerce and avoid making the same mistakes that most brands make. Read on to learn more.
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The State of eCommerce 2021: how much do you know about your retail rivals?
When you run or manage an eCommerce business, there’s almost no limit to what your competitors can do — or how many of them there can be.
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First-Party Data by SimplicityDX Confirms Social Commerce Is Going Through a Metamorphosis
Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.
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Targeting GenZ? 3 tactics to sell more on social this holiday season
New research shows that Generation Z shops differently from other demographics, and that 80% plan to use social media to find holiday gifts. In this article, we look at the implications of this new data and recommend 3 essential GenZ tactics this holiday season.
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Social commerce revenue is significantly underreported — here’s how to fix that
Most brands are not tracking the full value of their social commerce efforts. SimplicityDX research shows that currently only about 25% of social commerce revenue is being measured by analytics tools. Find in this article 3 essential tips for fixing social media revenue underreporting.
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Social Commerce and the Peak Shopping Season
Are brands increasingly looking to social to drive sales?
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Social commerce: How brands can get the most out of social features
Brands who know how to use social commerce well can be where their customers are and engage them when they are receptive to new purchases. In this guide, we look at the social features brands should be focusing on to enhance their social commerce strategy.
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Social Commerce 3.0: Where do retail brands go from here?
Retailers, one of the best ways to increase your brand awareness on social is by making it easier for customers to discover products on your social networks but buy on the brand site. Read this blog for more insights.
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Shopify: How to start selling with Facebook and Instagram
With 75% of the world on social media, there is a significant opportunity for brands to engage social media users and boost sales like never before. Now is the time to start looking at how tools like Shopify can help you capitalize on that market, and this guide is a great place to begin. You will also learn why Shopify and social commerce go so well together.
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Should All Brands Sell On Social Media?
Should brands sell on social media? The answer — yes, brands should sell on social media. The caveat? Not all brands should sell the same way. Find out why.
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Shopify & social commerce: 5 best practice insights and optimizations
Social platforms provide a significant opportunity for businesses to maximize their sales. What could your retail brand achieve with Shopify and social commerce integrated together? In this blog, we look at 5 crucial activities that optimize your social commerce experience and boost your sales with Shopify.
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Shopping at The Edge – The New eCommerce Reality
Shopping on the Edge is the new reality. It’s changed the consumers expectations, behaviour, and their journey to your brand site.
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Promotions at The Edge: How Promotions Cause eCommerce Shopping Experiences to Break
Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.
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Press Release - Brands Losing a Record $29 for Each New Customer Acquired
New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales
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Key Considerations for your Social Commerce Strategy
Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers.
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Plugging the 14% of revenue leaking from every ecommerce site
Today, 25% of traffic lands directly on the product detail page, something that it was never designed for. As a result, traffic bounces off 79% more and converts at only 1.5%, half the rate of every other page. In total, this amounts to 14% of site revenue leaking from your product pages.
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Online Shopping Has Shifted to the Edge
Social media is where consumers spend their time — 2.5 hours daily, on average. There’s a new path to purchase, where shoppers start their journeys at the edge but buy on the brand site. By understanding this customer preference and implementing a few simple steps, merchants deliver a better experience — and grow revenue.
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Press Release - 80% of Gen Z Shoppers to Use Social This Holiday
SimplicityDX research finds Gen Z shoppers think first about Social Media for holiday shopping. Find out more about the significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season.
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Instagram – 6 Key Recommendations for Brands on Instagram
Instagram is the top destination for brands. Our latest Q4 research on the State of Social Commerce supports this statement. Check out our latest Instagram research. Our findings provide deep insight on how to win on Instagram.
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Impulse Buying in Social Commerce: Fact or Fiction?
Impulse can be a powerful motivator – it’s why there’s candy at grocery store checkouts and why low-cost products are stocked by the registers in stores. Humans are susceptible to temptation, and retailers know just how to cash in.
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High bounce rates on Product Pages? Here’s why.
The eCommerce sales funnel has changed in recent years. One of the most significant changes is the move to edge experience, where shoppers start their consideration and discovery process on social media rather than via search engines. Find in this blog the keys to product page optimization to adapt your Product Detail Pages to the edge experience and boost your sales.
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Holiday Season Social Commerce: How to avoid the customer experience black hole
Don't gamble with your customer experience this holiday season. In this blog we examine, how you can optimize your site for a more considered shopper this holiday season.
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Have we underestimated the importance of social shopping?
Are you underestimating the importance of social shopping? As more journeys start at the edge and cross-channel, it's hard to track and report them. Find in this blog 3 fixes that will improve the quality of your analytics.
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Headless Commerce Demystified
You've probably heard of 'Headless’ commerce. Here we set out what it is, who should use it (and who shouldn’t) and why it's the likely future of eCommerce platforms
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10 examples of unique eCommerce user experiences (and what you can learn from them)
Because leading eCommerce websites are not just easy to use, they provide a superior buying experience. Here's 10 of our favorites.
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