Research summary

What Does Gen Z Think of the Holiday Shopping Season?

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On November 3, 2022 SimplicityDX, the edge experience company, announced its latest research report “What Gen Z Thinks About Holiday Season Shopping 2022,” which highlights significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season.

Eighty percent plan to use social media to find gifts this year, with 41% planning to use it for most or all of their holiday shopping. This echoes a statement by a Google executive at Fortune Brainstorm Tech 2022 that studies show approximately 40% of Gen Z search for a place to eat first on TikTok or Instagram.

Social commerce expert and SVP of Product for SimplicityDX Charles Nicholls provides an insightful summary of the report.

Download the report here:

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