Make any Content, Shoppable, Anywhere
At SimplicityDX we understand the eCommerce journey has changed. It is increasingly starting at the edge and crossing multiple touch-points on its path to the brand site.
These multi-step journeys cause a wide range of customer frustrations - from product availability, slow loading pages, errors, broken links, and fractured context, as prospective customers move from the rich world of discovery to the transactional world of the product landing page. Whatever the issue the result is a costly revenue leak.
Our mission is to transform commerce by boosting customer acquisition with the introduction of the SimplicityDX AI powered platform and Edge Storefronts.
The SimplicityDX Edge Shopping Platform is the first SaaS software to enable brands to build Edge Storefronts for every campaign, on any media. Meaning, every piece of content, anywhere, can have its own engaging Edge Storefront, created in minutes by marketers or auto-generated by artificial intelligence (AI).
The SimplicityDX team is dedicated to your success and brings an unrivalled range of eCommerce expertise, gained from a wide spectrum of startups, eCommerce retailers and leading software companies.
The importance of good and honest customer support is never underestimated at SimplicityDX and helping you get the highest value possible from our services is always front of mind for the team.


A global customer focused team
Our North American operations are run from our U.S. headquarters in San Diego, California.
Our operations in EMEA and the rest of the world are from our European Headquarters in Windsor.
Board of Directors & Advisors

Highly experienced entrepreneur and early stage tech investor. Advisor & lead investor in SimplicityDX.

Charles Nicholls is a social commerce expert & advisor to e-commerce startups. His work covers projects for e-commerce companies like Amazon & Google.

I am a technology enthusiast. Disruptive tech has been a cornerstone of my life, and I wouldn't have it any other way.

An innovator in SaaS-based/Cloud-based product and user experience and global strategy leader.
Management Team

An innovator in SaaS-based/Cloud-based product and user experience and global strategy leader.

Charles Nicholls is a social commerce expert & advisor to e-commerce startups. His work covers projects for e-commerce companies like Amazon & Google.

Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.

Experienced senior technology sales leader with a proven track record of driving revenue growth, building and managing high-performing sales teams.
Investors
42CAP
42CAP are seasoned entrepreneurs turned investors. With Hybris and eCircle they previously built two of Europe's largest B2B software companies culminating in $1.6b cash exitsto SAP and Teradata respectively. The 42CAP credo Peers amongst Entrepreneurs is reflected in their investment approach, with which they support data- and technology-driven business models, product-focused founders and sustainable venture development. This background is appreciated by founder personalities, such as Nicolas Reboud (SHINE, Paris), Kristjan Vilosius (Katana, Tallinn), Gregor Stühler (scoutbee, Würzburg), Ben Askew(Packlink, Madrid), Konstantin Mehl (Kaia Health, Munich) and Alex Igelsböck (Adverity, Vienna).
Episode 1
Episode1 are a seed stage Venture Capital fund, investing in early stage software companies in the UK. The eight strong team is a combination of former entrepreneurs and experienced investor with connections with deep connections in Silicon Valley.
Episode1 are passionate about the technologies, the ideas and the business models that are reshaping the world. But most of all, they love the dreamers, the technologists and the creators that are making this happen. This means helping the founders across all areas of early stage company building, from hiring to refining the Go To Market strategy to making crucial introductions.