Research summary

Brands Losing a Record $29 for Each New Customer Acquired

On average eCommerce brands are losing $29 for every new customer acquired. In this Video Charles talks you through the research and provides some best practice advice.

SimplicityDX, the edge experience company, today announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability for brands and retailers. In 2013, merchants lost on average $9 for every new customer acquired, but today merchants lose $29, a 222% rise in the last eight years. Customer acquisition costs and higher rates of product returns account for virtually all of the difference.

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