Shopify Frequently Asked Questions

Last updated:
14 November 2023

What does SimplicityDX do?

SimplicityDX solves your customer acquisition crisis.

SimplicityDX is a Customer Acquisition Platform that enables brands to rescue visitors from the edge and drive new revenue from social. In just a few minutes, you can turn any social post or ad into a complete multi-page campaign store that can cut Customer Acquisition Costs (CAC) by 50% or more and drive new revenues from social. 

What types of Shopify merchants should use it?

Brands who are focused on acquiring new customers via paid social. It is typically used by Shopify and Shopify Plus brands that are:

  • Generating online revenues of $10m or more
  • Have 100 or more SKU’s
  • Are spending a minimum of $10k per month on social advertising

While smaller brands may be able to get significant benefit from SimplicityDX, we suggest contacting us to discuss your specific needs and we can advise on both pricing and fit. 

How well does it work?

SimplicityDX provides dramatic improvements in customer engagement at the top of the funnel – fewer visitors bouncing, more time on the page, more pages viewed and more conversions for a broader set of products. While ‘mileage may vary’ based on your specific circumstances, if you are currently sending paid social traffic to your Home, Category, or Product Detail Pages you can expect to drive significantly more revenue using SimplicityDX Campaign Stores. More revenue typically comes from more orders from new customers for the same advertising spend, reducing Customer Acquisition Cost (CAC). In the video below Anh Vu-Lieberman CEO of ModCloth describes how she cut ModCloth’s CAC in half using SimplicityDX. 

How does SimplicityDX cut Customer Acquisition Cost in half? 

The math is simple. If you cut the bounce rate (which is notoriously high from paid social for all the reasons we’ve mentioned), more traffic moves down the funnel and comes out the bottom. 

This huge potential revenue impact is exactly why SimplicityDX focuses on bounce and engagement. Because you can’t convert traffic that bounces.

For example:

If the bounce rate for a social ad campaign can be reduced from 80% to 60% then your engaged traffic doubles from 20% to 40%. If the conversion rate increases as well (due to more engaging content) from 0.5% to only 0.6%, then the campaign will generate 140% more orders, more than cutting CAC in half. This compounding effect creates spectacular results from relatively small improvements in bounce and conversion rates.      

How is it possible to build complete Campaign Stores for every campaign in just a few minutes? 

The best way to understand this is to watch this short demo here:

Insert demo video

SimplicityDX automates much of the Campaign Store creation with only a few clicks needed. Organic posts and ads are automatically imported into your store. (Best practice is to mirror the campaign image/video on the top of the page where visitors will land since the #1 reason for bouncing is that visitors can’t find the product or it looks different from what they saw on social). 

Your product catalog is directly accessible so can you can link a specific product or a complete collection in 1 click. 

SimplicityDX automatically inserts merchandising hooks to maximize engagement based on your brand settings.  These could include alternate products, other social campaigns, brand videos, top converting categories, entire new arrivals category, and many more. 

Once your initial campaign page is created, SimplicityDX automatically builds the rest of the Campaign Store - potentially hundreds of other pages - to ensure your shoppers can explore without any dead ends.    

How are Campaign Stores maintained? 

Easy. Our Shopify integration means inventory, prices, product availability and collections are automatically updated so there’s nothing to maintain. Some SimplicityDX pages are ‘Evergreen’ – as you add new Campaign Stores, your Campaign Homepage is automatically updated.  

How are Campaign Stores optimized?

All SimplicityDX Campaign Stores are automatically optimized using AI based Machine Learning to show the most engaging content for each campaign.  AI can be disabled for specific components if required. 

How difficult is it to get up and running?

The SimplicityDX customer success team will be on hand to make sure that everything goes smoothly from installing the app through to connecting your social accounts and configuring the app. You should be up and running within a day or so. We’ll also guide you on best practices to ensure that you can drive more revenue and cut your Customer Acquisition Costs. 

What integrations are supported out of the box?

SimplicityDX has direct out-of-the-box integrations, including with the following:

  • Shopify 
  • Shopify Plus
  • Instagram Organic
  • Meta Ads (across all Meta properties) 
  • Nosto
  • Yotpo
  • Klaviyo 

More are being added constantly so check with SimplicityDX for the full list and upcoming integrations.

Content from YouTube and other video sharing sites can be easily embedded using a HTML Component with simple copy and paste.  

It’s also worth noting that the HTML Component can be used to integrate many third-party tools with a simple script. The SimplicityDX team will be happy to help you on any integration questions. 

Does it use my existing checkout flow?

Yes. All orders are placed via your existing Shopify shopping cart.  

How much does it cost?

Pricing plans for the Shopify platform starts at $500 / month and are based on volumes.  Please contact the SimplicityDX team to learn more. 

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