SimplicityDX Publishes 2022 State of Social Commerce Impact Study
The report highlights the complexities of shopping at the edge. And the high levels of experience discontent, as shoppers step from the social network to the brand site.
Social commerce is where customers discover products and brands need to be there.
The brand site is the winner
Many customers now discover products on social, but most want to checkout on the eCommerce brand site. This causes a big problem: clicking through from social to the brand eCommerce site is generally a very poor experience
Broken landing experiences
Unfortunately, landing experiences from a social network to the brand website are often broken: bad links, incorrect pages, product inconsistencies and out-of-stock issues.
Costing brands revenue
The result? 81% of customers claim poor website landing experiences when linking from social networks, causing $700 billion in lost annual revenue from the product detail page alone.
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SimplicityDX fixes edge shopping experiences
The SimplicityDX Edge experience platform optimizes shopping journeys between multiple edge touch points and the core eCommerce platform.
How? Starting with campaigns at the edge, SimplicityDX tracks journeys end to end, while monitoring inventory levels and the customer’s experience on the commerce site.
The result? We show you exactly where to focus to deliver a seamless and optimized shopping experience.
Discover opportunities across campaigns and product ranges
See which campaigns are driving the most traffic to individual product lines to help understand performance and predict demand for individual variants more accurately.
Act on customer out of stock frustrations
Customers expect promoted products to be in stock, but frequently they aren’t. Identify marketing campaigns which are sending traffic to products with inventory issues, allowing you to pause campaigns and redirect the ad budget.
See the monetary impact of bad experiences
SimplicityDX makes it simple to focus your efforts on the biggest customer experience frustrations and see how much they are costing you. Alerts inform the right people to new issues on the fly for speed of resolution.
Fix promotional landing experiences
See how landing experiences are impacting campaign performance. Go straight to the point of frustrations, watch the replay and see the technical request and response data so actions happen quickly.
SimplicityDX: frictionless eCommerce
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Optimizing Edge Shopping Experiences
Shopping at the Edge
CHANNEL
FRACTURE
eCommerce
Store
Enables you to optimize the edge shopping experiences for the first time.
Many shopping journeys start at the edge
Crossing channels leads to broken experiences
Landing on the brand site is often a poor experience
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New Social Commerce Research from SimplicityDX
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