Social Commerce is not Dead!

The news that Meta’s Instagram will pull back from its drive into online shopping confirms what many have seen as inevitable for some time.

Charles Nicholls, long-time retail and social commerce commentator and Chief Strategy Officer at SImplicityDX, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong. He provides his analysis and new first party data based on research by ecommerce start-up SimplicityDX.

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