Social storefronts are a powerful tool for ecommerce businesses that helps to reduce drop-offs between social and ecommerce by offering a new shopping experience for customers on the social media platform.
They are not just another sales channel but an amalgamation of community building, commerce, and content. Social storefronts help brands boost their customer engagement, offer seamless shopping experiences, amplify brand visibility, and are a cost-effective mode of marketing.
In our last post, we discussed social storefronts and their benefits. If you’ve missed it, you can read it here.
In this post, we will talk about how you can boost the conversions of your social storefronts with examples of some global ecommerce brands that have built some great social storefronts.
Tips to boost conversions on your social storefronts
Assuming you already know the benefits of social storefronts, have a social storefront set up or are in the process of creating one, here are some strategies we recommend following to make the most of them:
1. Create AI-powered social storefronts
While social channels offer features for sales, they’re not enough to create a comprehensive shopping experience for buyers. That’s why you need to create AI-powered social storefronts.
With AI-powered social storefronts, you can create a frictionless shopping experience by blending the content from the edge with back-end ecommerce services and making it fully shoppable.
The best part of an AI-powered social storefront is you can create your storefront with every piece of content. For example, you may leverage user-generated content to create your storefront with just a few clicks of the mouse. You can create your storefront for every campaign with an AI-powered storefront.
And that’s not all. You can create a fully shoppable social homepage that empowers your customers to check out all your social content that mirrors your social media. You may tuck in a few merchandising banners here or a featured video there. That way, you will be able to direct traffic to your new social home page right from your social link.
One of the biggest challenges most ecommerce brands face is a high bounce rate from the product detail page. The AI-powered social storefronts by SimplicityDX use auto-generated product hooks to grab the attention of the customer, encouraging them to explore more instead of leaving the page. It blends social and product to engage customers with custom merchandising that helps you drive more sales. AI optimizes SimplicityDX storefronts so your customers see what they like to see.
Learn more about AI-powered social storefronts here.
For example, ModCloth set up AI Social Storefronts with SimplicityDX to fuel their paid marketing campaigns. The ability to take the branded online store experience to social helped the brand reduce their social media bounce rate by 17% and also cut their customer acquisition costs by 50%.
2. Use captivating visuals
Social media is all about visuals. But at the same time, socials are also crowded with numerous campaigns and cluttered with content. So marketers need something more enticing that grabs the audience's attention and can be created quickly.
Using captivating visuals in the form of images and videos is a sure-shot way to attract potential customers. Remember, the visuals should contextualize the brand, or it might lose relevance.
Here’s an example from Soludos, a shoe and clothing brand. The brand uses captivating photos for its shoppable Instagram feed post. Take a look.
3. Make use of user generated content
How can you stand out with unique content when social media is cluttered with so much content? That’s where UGC or user-generated content comes into action. Include visuals and testimonials from real users, as it helps to build trust and adds authenticity to your brand.
As a report mentions, consumers find user-generated content 9.8 times more reliable than scripted product images or videos created by the brand. The same report also mentions that 79% of people said user-generated content influences their purchasing decisions.
So why not leverage UGC for your brands, too?
Right from an unboxing video to a flaunting product image by a proud owner, UGC can be in any format. Remember, when potential customers see recommendations from real people, they’re more curious about your products and are likely to purchase.
With SimplicityDX AI Social Storefronts, you can turn every piece of user-generated content on any channel into shoppable content with a few clicks, giving customers a more streamlined shopping experience. The AI-powered storefronts for social commerce let you acquire more customers and drive campaign revenue from UGC on social media by creating multichannel campaign-specific ecommerce stores with just seven clicks.
4. Include a detailed description of the product
Write product descriptions that are clear and talk directly to your ideal customers. Entice them with benefits and keep it to the point. Remember, social storefronts have limited spaces, so you should communicate clearly. Use images strategically that convey your point clearly and directly.
Here’s an example from SummerFridays. The brand has integrated its Instagram shoppable post with its page. The brand has created a product catalog that has a complete product description of each product along with the price.
Along with the product descriptions, the brand creates reels to show how to use their product; here’s how:
5. Include clear pricing of the product
Your social storefronts should have all the information that facilitates easy purchases. For example, for the displayed product, it should clearly mention the price of the product.
Remember, if the visitor has to visit your website to find the product's price, there are high chances of drop-offs. So ensure all the information is right up there. Here’s how this brand has done it.
6. Update your storefront often
Finally, visit your storefront from time to time to ensure it’s up-to-date when you are promoting it. Get creative with your storefront — experiment with colors, layout, and product visuals to keep things fresh.
It is also a good idea to use merchandising hooks that will help present the products/ collections that are currently being promoted/ on discount.
7. Schedule consistent promotions
Remind the audience about your offers from time to time by scheduling consistent promotional posts. This will gently nudge the customer about your brand and product offering and help you stay on top of their mind.
We do recommend setting up retargeting ads on social media to ensure you’re able to keep an interested buyer engaged once they have interacted or clicked through to your storefront or AI Social Storefront page.
8. Engage with your customers
Genuine interactions with customers help them build trust in you. So, read their comments, respond to them, and create interactive posts like polls, Q&A sessions to build a community on the social platform.
Apart from building trust that aids towards conversions, this tactic is also helpful to tap into how algorithms distribute content. The more engagement your social posts drive, the higher is their reach and greater are the number of people you’re able to drive to your social storefronts.
Social sales are often underreported as many consumers buy directly from the brand’s ecommerce site rather than clicking through and purchasing from social media. In this process, the sale bypasses the revenue tracking mechanism and is incorrectly classified under direct revenue.
A recent report mentions that social media is the most important channel for new customer acquisition, although the social commerce revenue is regularly underreported by almost 245%!
So, if you have not yet invested in optimizing your social storefronts, you’re leaving money on the table.
In a tough, competitive ecommerce market, SimplicityDX helps brands from the forefront to power social storefronts with AI and edge storefront concepts. SimplicityDX aims to bridge the gap between social engagement and online shopping.
Powered with AI, the social storefronts created by SimplicityDX offer an immersive shopping experience where customers spend maximum time — on the social platforms, giving them an easy to go from discovery to engagement and making a purchase.
Brands like ModCloth are using these AI-powered Social Storefronts to create shoppable campaigns, reducing the bounce rate of this traffic by 17% and decreasing their customer acquisition costs by almost 50%.
If you’re interested in knowing more about optimizing social storefronts for conversions, book a demo with us.