Missed out on the Social Commerce Webinar? Check out the session, " Social Commerce is Broken: How to Fix it " at your leisure.
![](https://cdn.prod.website-files.com/63ed035045659239fcdacc78/63ed03504565922fbddace38_6294edfb2c9288c34d520dac_Blue%2520Ecommerce%2520Online%2520Shopping%2520LinkedIn%2520Banner.png)
The session, led by eCommerce expert, Charles Nicholls, focuses on:
· Where do customers want to shop?
· What happens when customers click through to the brand site?
· What impact do promotions have on experience?
· How to fix the Product Detail Page for social traffic
· Should brands sell on social?
· Recommended approach for brands
Feedback from the event:
"Good insights, clear and honest presentation."
"Great presentation! Thank you."
"Superb webinar! Really helpful data."
![watch the webinar social commerce is broken and how to fix it](https://cdn.prod.website-files.com/63ed035045659239fcdacc78/63ed03504565920d01dace39_628657d74ff28509ae8e0acd_Screenshot%25202022-05-19%2520at%252015.43.48.png)
Here are some of the highlights:
- Many shopping journeys now start from the edge, spanning multiple touchpoints, especially social.
- Online shoppers like social media for discovering products and prefer brand sites for buying products (71%).
- Key social shopping issues: Finding products, inventory, returns, authenticity, privacy, consistency, poor brand experience, not ready to buy.
- Promotions exacerbate the issue - don't promote low stock, fast moving items on social.
- Product Detail Page (PDP) is a conversion killer, due to poor experiences.
Download the assets to learn:
- How to fix the product detail page.
- The revenue cost to brands of a poor PDP landing experience.
- When to use (and not use) social commerce.
- Key lessons for brands.
Let us know what your thoughts at hello@simplicityDX.com
Download our 2022 State of Social Commerce Impact Study to see the results of our proprietary study.
Also checkout our other posts on social commerce:
Shopping at The Edge – The New eCommerce Reality
Promotions at the edge: how promotions cause eCommerce shopping experiences to break
Social Commerce and the Peak Shopping Season
SimplicityDX Publishes 2022 State of Social Commerce Impact Study
Watch the Webinar - Social Commerce is Broken: How to Fix it