Bridge the Gap Between Social and Commerce

SimplicityDX turns any social post or video into an engaging multi-page experience.

Reduce Customer Acquisition Cost by up to 50% with dynamic campaign stores

ModCloth reduces their customer acquisition costs by 50% with SimplicityDX’s AI Social Storefronts

See how a fashion and apparel brand uses AI social storefronts by SimplicityDX to reduce bounce rate and customer acquisition costs on social media.

Hours to launch

Decrease in customer acquisition costs

Decrease in social media bounce rate

Modcloth reduces their customer acquisition costs by 50% with SimplicityDX’s AI Social Storefronts

See how a fashion and apparel brand uses AI social storefronts by SimplicityDX to reduce bounce rate and customer acquisition costs on social media.

Day to launch

Decrease in customer acquisition costs

Decrease in social media bounce rate

Crossing Channels = Broken Experience

Discovery now starts at the Edge, like social. But clicking through to the brand site is frequently a disconnected experience, resulting in high bounce and low conversion rates.

Create a Seamless Relevant Experience

Social Storefronts help brands turn the rich, aspirational experience of social media into a full shopping experience. AI driven and self-learning, storefronts meet multiple intents and drive customers from product discovery through to purchase.

Stop the Bounce. Drive the Sales.

Merchandizing hooks keep shoppers engaged with relevant content. Built-in AI automatically tunes experiences to show the most engaging content to keep them swiping for more.

Know which Social Channels are Driving Sales

The SimplicityDX platform provides detailed insights into your social media performance by tracking revenue generated from each channel and campaign, giving you the information you need to optimize your marketing strategies for maximum ROI.

Watch a Short Demo of SimplicityDX and Edge Storefronts

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News & Announcements

Stay in touch with SimplicityDX.

Blog

The Missing Middle: How measurement is killing your influencer ROI

Stop under-reporting your influencer ROI. Learn how "dark social" and in-app browsers hide critical middle-funnel data and how creator storefronts provide the measurement accuracy needed to prove campaign success.

Announcement

SimplicityDX named a Gartner Cool Vendor in Digital Commerce and Wins 2023 MarTech Breakthrough Awards For "Social Media”

Discover SimplicityDX's award-winning solutions, honored by Gartner and MarTech in 2023 for innovation in digital commerce and social media marketing.

Report

The Social Commerce Playbook

The Social Commerce Playbook - Retailers learn how to acquire new customers and drive revenue from your social media

Social Commerce

Social Commerce: Why Instagram Shopping is Broken

Changes to Instagram Shops by Meta mean that you can no longer send traffic to your site. Here's what to do now.

News

Social Commerce: Every Bounce Costs Brands $5.11, Breaking the Math of Customer Acquisition

SimplicityDX Academy surveyed 1000 US consumers to analysze the cost of a bounce for social referrals to the brand site. The research also considers the reasons, impact and advice from shoppers on how to stop them bouncing.

Social Commerce

Social Commerce: Why Facebook Shops are Broken

Facebook is one of the most widely used social media platforms in the world, with over 2.8 billion active users. In this article we will look at Facebook Shops and why brands are struggling to gain traction.

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Bridge the Gap Between Social and Commerce

SimplicityDX turns any social post or video into an engaging multi-page experience.

Reduce Customer Acquisition Cost by up to 50% with dynamic campaign stores

Book a Demo

Cut social media customer acquisition cost in half

With just a few clicks build campaign stores for all your social ads and posts.

Turn the rich, aspirational content of social media into a full shopping experience!

Keep customers engaged with what captures their interest the most and acquire new customers at half the cost to drive in more business revenue from the channel.

Create a storefront for every piece of content on social media

Promoting a new product, collection or sale?

Create a unique social storefront in seconds with SimplicityDX’s AI-powered commerce engine.

Turn the rich, aspirational experience of social media into a full shopping experience!

ModCloth reduces their customer acquisition costs by 50% with SimplicityDX’s AI Social Storefronts

See how a fashion and apparel brand uses AI social storefronts by SimplicityDX to reduce bounce rate and customer acquisition costs on social media.

Hours to launch

Decrease in customer acquisition costs

Decrease in social media bounce rate

Online shopping journeys are changing and so should your commerce strategy

47% of consumers discover new brands and products on social media today. While the traditional customer acquisition process takes them from social content to brand sites, the commerce experience is broken.

Broken buyer journeys = High bounce rates

Clicking through ad campaigns or social media content to the brand site often leads to disconnected experiences.

From product unavailability, inconsistent landing page, loss of context, broken links and more, broken buyer journeys are costing your brand $5 for every bounce! SimplicityDX AI Social Storefronts turn your social content into shoppable stores as soon as a buyer clicks on them.

Lack of relevance = Low conversion rates

No two social shoppers have the same interest or intent when clicking through a campaign.

Traditional landing pages are not designed to tailor multiple journeys at once, leading to lack of relevance and lower engagement rates. SimplicityDX AI Social Storefronts use merchandising hooks to keep shoppers engaged with relevant content to keep them swiping for more!

Book a Demo

Stop the bounce. Drive the sales.

Our built-in AI engine tunes storefront experiences to show the most relevant product recommendations based on the social media content that interests them the most.

We help maximize the conversions on every campaign by enabling unique customer journeys for each social shopper!

"With SimplicityDX our paid social ads and organic posts are sent to a shoppable storefront. All the items in the post are made shoppable. Plus, I love that you can showcase all the other social posts on the page as well. This has helped us extend the aspirational experience we create for buyers on social media, wow! "

Anh Vu-Lieberman,

CEO of ModCloth

Make the most of social commerce

SimplicityDX AI Social Storefronts are designed to help you bring the best of social media and commerce experiences together in seconds.

Seamless integration with Shopify

SimplicityDX makes it easy to get started with AI Social Storefronts with a powerful integration with Shopify.

Easily integrate your Shopify account to manage inventory, orders and fulfillment of sales from different social media platforms.

Tailor shopping experiences

Our no-code builder gives you complete control over the storefront layout and the experience you want to deliver.

From how you display product recommendations to custom blocks and elements, we give you everything to think outside the box!

In-depth insights on social performance

We provide detailed insights into your social media performance by tracking revenue generated from each channel and campaign.

Get all the insights you need to optimize your marketing strategies for maximum ROI!

Identify purchase inspiration

Simplify social media attribution with SimplicityDX.

We help you find out which social media posts or campaigns inspired the consumer to start their shopping journeys with your brand.

Double down on campaigns that are proven to work!

Own your customer data

Control the entire customer journey from browsing to checkout.

Capture data and sync back to the platforms you already use (email, customer data etc) to boost customer retention.

Double your sales from social media with SimplicityDX.

Discover the full potential of social commerce by enabling seamless shopping journeys for your audience with AI Social Storefronts.

Book a Demo

Join our newsletter to stay up to date on social commerce and eCommerce news and views.

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Measuring Influencer Marketing ROI

Affiliate sales only tell 5% of the story. Learn how capturing mid-funnel intent data provides a complete picture of your creator campaign performance.

Request a demo

Capturing the critical signals

For most brands, Influencer Marketing ROI has long been a "black box." You see the top-funnel reach and the bottom-funnel affiliate sales, but everything in between - the missing middle - remains invisible. When creators drive traffic directly to brand sites, high bounce rates and "leaky funnels" make it nearly impossible to track intent. SimplicityDX changes the game by capturing the critical signals that traditional e-commerce pages miss.

The Breakthrough: Capturing Intent-to-Buy

Measuring beyond the tip of the iceberg

Traditional influencer tracking relies almost exclusively on last-click attribution and coupon codes. However, these metrics only represent the tip of the iceberg. Using a creator storefront, brands and retailers can finally measure mid-funnel events with precision, putting the marketer firmly in control.

Because these storefronts are optimized for the social shopper, you can automatically capture: Product Views, Add to Carts, Initiated Checkouts and understand the level of engagement.

This isn't just data for data's sake; it is a complete picture of campaign and creator performance that was previously lost in the transition from social app to brand site.

Why the Mid-Funnel Matters for ROI

Measuring the "missing middle" transforms how CMOs and e-commerce managers view influencer marketing ROI. Instead of judging a creator solely on immediate conversions, you can now value the massive amount of high-intent traffic they generate.

Knowing that a campaign drove thousands of "Add to Carts" provides a leading indicator of brand health and future sales that affiliate revenue alone cannot capture.

Request a demo

"Before SimplicityDX, we were only looking at the final sale. Once we started measuring the mid-funnel events on our creator storefronts, we realized the high-intent data we were capturing - like 'Add to Carts' - was 20x greater than our affiliate revenue alone. It changed our entire perspective on campaign ROI."

Chief Marketing Officer, Beauty Brand

Bridge the Gap Between Social and Commerce

ModCloth reduces their customer acquisition costs by 50% with SimplicityDX’s AI Social Storefronts

Introducing SimplicityDX and Edge Storefronts

Modcloth reduces their customer acquisition costs by 50% with SimplicityDX’s AI Social Storefronts

Crossing Channels = Broken Experience

Create a Seamless Relevant Experience

Stop the Bounce. Drive the Sales.

Know which Social Channels are Driving Sales

Watch a Short Demo of SimplicityDX and Edge Storefronts

Watch a Short Demo of SimplicityDX and Edge Storefronts

As Seen On

News & Announcements

Social Commerce: Why Instagram Shopping is Broken

Social Commerce: Every Bounce Costs Brands $5.11, Breaking the Math of Customer Acquisition

Social Commerce: Why Facebook Shops are Broken

Bridge the Gap Between Social and Commerce

Bridge the gap between social media and your Shopify store

Cut social media customer acquisition cost in half

Create a storefront for every piece of content on social media

ModCloth reduces their customer acquisition costs by 50% with SimplicityDX’s AI Social Storefronts

Online shopping journeys are changing and so should your commerce strategy

Broken buyer journeys = High bounce rates

Lack of relevance = Low conversion rates

Stop the bounce. Drive the sales.

Make the most of social commerce

Seamless integration with Shopify

Tailor shopping experiences

In-depth insights on social performance

Identify purchase inspiration

Own your customer data

Double your sales from social media with SimplicityDX.

Measuring Influencer Marketing ROI

Capturing the critical signals

The Breakthrough: Capturing Intent-to-Buy

Measuring beyond the tip of the iceberg

Why the Mid-Funnel Matters for ROI

Get the Full Picture of Your Campaign ROI

Further reading

Please contact me with more information about Measuring Influencer Marketing ROI