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SimplicityDX named a Gartner Cool Vendor in Digital Commerce and Wins 2023 MarTech Breakthrough Awards For "Social Media”

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August 21, 2023 03:58 AM Pacific Daylight Time, SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge shopping company, today announced that it has been named as a Gartner Cool Vendor for Digital Commerce and the "Best Social Media Distribution software" award in the 6th annual MarTech Awards program conducted by MarTech Breakthrough.

“This is great recognition by Gartner and Martech Breakthrough of how SimplicityDX’s AI revolutionizes social commerce. It's great to be working with retail clients to cut Customer Acquisition Costs in half using Social Storefronts'' commented Gerry Widmer, CEO, SimplicityDX

Gartner Cool Vendor in Digital Commerce 2023

Gartner expert analysts use the following guidelines and approach to identify and research Cool Vendors. A vendor must be considered innovative, impactful, or intriguing in either the products or the IT services sectors. Cool Vendors are not limited to technology coolness. However — coolness may also include services or unique business models.

According to the Gartner Cool Vendor in Digital Commerce report, “SimplicityDX allows business users to compose new storefronts in minutes. The business user creates a single storefront page, and the platform then auto-generates the remainder of the storefront pages including the components deployed.”

The MarTech Breakthrough Awards

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 3,500 nominations from over 19 different countries throughout the world.

About SimplicityDX

SimplicityDX delivers AI-powered Edge Shopping Platform and Social Storefronts to turn any ad, post or video into a social storefront in minutes - dramatically reducing Customer Acquisition Cost (CAC) and boosting Return On Ad Spend (ROAS).

Founded by a team of industry veterans and funded by venture capital, SimplicityDX operates in the U.S. and U.K. markets. For more information, visit or connect on LinkedIn.

About Gartner

GARTNER and COOL VENDORS are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Cool Vendor in Digital Commerce, 2023

SimplicityDX, SimplicityDX Edge Shopping Platform, and Social Storefronts are trademarks of SimplicityDX Inc. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: SimplicityDX, SimplicityDX Edge Shopping Platform, Social Storefronts, SimplicityDX Academy, shopping at the edge, e-commerce, ecommerce, return on ad spend, ROAS, customer acquisition cost, CAC, commerce experience, customer experience, CX, digital experience, DX, social commerce, social shopping, online shopping, shopping experience, e-marketing, retail, retailers, martech, marketing technology,


Ruth Peters,

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