CONSUMER SURVEY — COMBINED RESULTS FROM FOUR SURVEYS
The State of Social Commerce 2022
Over the last twelve months we have surveyed over 3,000 U.S. online shoppers.
These combined results brings all the insights needed to help brands optimize revenue performance.
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Social Commerce helps you get shoppable content to the right people, at the right time. But building a seamless shopping experience has its challenges & consumer preferences are evolving.
- Why customers buy and don't buy on social commerce.
- Top tips for social commerce and eCommerce professionals.
With the average person spending 2.5 hours on social media per day, it is not surprising that over 25% of a marketer’s budget is forecast to be spent on social media marketing in 2022.
However, The State of Social Commerce study shows that the landscape is riddled with customer frustrations that impact revenue performance and brand reputation, costing revenue.
- 64% customers think social media is a great place to learn about products. Only 16% think it is a great place to buy
- 86% report poor website landing experiences, from social to brand site