Charles Nicholls eCommerce Expert

Charles Nicholls

Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief strategy officer for SimplicityDX, the edge experience company.

Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.

Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ. You can watch his presentation The Future of Commerce from the Cloud Foundry Conference or his interview with Marketing Sherpa on YouTube.

Recent Posts By

Charles Nicholls


First-Party Data by SimplicityDX Confirms Social Commerce Is Going Through a Metamorphosis

Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.
September 22, 2022
Social Commerce

Promotions at The Edge: How Promotions Cause eCommerce Shopping Experiences to Break

Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.
August 5, 2022

Headless Commerce Demystified

You've probably heard of 'Headless’ commerce. Here we set out what it is, who should use it (and who shouldn’t) and why it's the likely future of eCommerce platforms
August 1, 2022

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