Charles Nicholls eCommerce Expert

Charles Nicholls

Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief strategy officer for SimplicityDX, the edge experience company.

Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.

Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ. You can watch his presentation The Future of Commerce from the Cloud Foundry Conference or his interview with Marketing Sherpa on YouTube.

Recent Posts By

Charles Nicholls

Social Commerce

Have we underestimated the importance of social shopping?

Are you underestimating the importance of social shopping? As more journeys start at the edge and cross-channel, it's hard to track and report them. Find in this blog 3 fixes that will improve the quality of your analytics.
November 28, 2022

Plugging the 14% of revenue leaking from every ecommerce site

Today, 25% of traffic lands directly on the product detail page, something that it was never designed for. As a result, traffic bounces off 79% more and converts at only 1.5%, half the rate of every other page. In total, this amounts to 14% of site revenue leaking from your product pages.
October 25, 2022

First-Party Data by SimplicityDX Confirms Social Commerce Is Going Through a Metamorphosis

Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.
November 2, 2022

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