Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.

Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.

Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.