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Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.
Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.
Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.
Charles Nicholls
Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.
Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.
Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.
![](https://cdn.prod.website-files.com/63ed035045659239fcdacc78/63ed03504565920af6dacc85_6243bce4926f936a470d104a_Charles_Nicholls.png)
Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.
Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.
Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.
Recent Posts by
Charles Nicholls
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Social Commerce: Why Instagram Shopping is Broken
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Measuring Social Campaigns - Takeaways from ETail Boston 2023
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3 Tips for Brands in Response to Meta’s Evolving Commerce Strategy
![](https://cdn.prod.website-files.com/63ed035045659239fcdacc78/643aad2f878dc8be7ebc1ebc_Webinar%20%20(1).webp)
Watch the Webinar - Mastering Social Media Advertising in a Post-Cookie World
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What’s Going On in Social Commerce?
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