Youlanda Naamani
Guest Writer

Youlanda Naamani

Youlanda Naamani
Guest Writer

Recent Posts by

Youlanda Naamani

Best Practice

Perfect Skin, Zero Soul: Why Gen Z Can’t Emotionally Connect with Virtual Influencers

This guest blog shares original primary research from Youlanda Naamani, a digital marketing researcher of Kings College London, exploring how virtual influencers shape Gen Z’s perception of luxury fashion brands.
December 1, 2025
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