Critical writing for eCommerce, Product, & CX Professionals

The way we shop today has changed. More and more consumers are moving away from what we would consider to be traditional online shopping and towards shopping at the edge. In this blog we discuss that transition, define shopping on the edge and outline the benefits and challenges for retails, as they move to understand and adjust to the new reality.

In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.

Social media is where customers spend 2.5 hours each day on average. Almost half of consumers (48%) think that social media is a great place to discover new products as well. Use these tips to leverage social commerce and avoid making the same mistakes that most brands make. Read on to learn more.

As shoppers are shifting away from search engines and homepages to the edge, brands need to rethink the customer journey when people click through on social media to ensure a smooth experience.

Explore our Instagram mystery shopping study on 21 retail brands. See how they are performing and our recommendations to improve performance.

Instagram is the top destination for brands. Our latest Q4 research on the State of Social Commerce supports this statement. Check out our latest Instagram research. Our findings provide deep insight on how to win on Instagram.

SimplicityDX research shows that the social commerce journey is troubling for both shoppers and brands. Coinciding with the study findings, SimplicityDX announced the immediate availability of its Instagram Benchmarking Service for retail brands, which enables retailers to benchmark their own Instagram shopping experiences against the 26 leading brands selected by Meta to launch Instagram Shop.

New research shows that Generation Z shops differently from other demographics, and that 80% plan to use social media to find holiday gifts. In this article, we look at the implications of this new data and recommend 3 essential GenZ tactics this holiday season. ‍

The eCommerce sales funnel has changed in recent years. One of the most significant changes is the move to edge experience, where shoppers start their consideration and discovery process on social media rather than via search engines. Find in this blog the keys to product page optimization to adapt your Product Detail Pages to the edge experience and boost your sales.

Brands who know how to use social commerce well can be where their customers are and engage them when they are receptive to new purchases. In this guide, we look at the social features brands should be focusing on to enhance their social commerce strategy.

Are you underestimating the importance of social shopping? As more journeys start at the edge and cross-channel, it's hard to track and report them. Find in this blog 3 fixes that will improve the quality of your analytics.

The way consumers interact with brands has changed. Find out in this blog, what social commerce is and the Top 8 Reasons Brands like yours Need It.

Social platforms provide a significant opportunity for businesses to maximize their sales. What could your retail brand achieve with Shopify and social commerce integrated together? In this blog, we look at 5 crucial activities that optimize your social commerce experience and boost your sales with Shopify.

SimplicityDX research finds Gen Z shoppers think first about Social Media for holiday shopping. Find out more about the significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season. 

With 75% of the world on social media, there is a significant opportunity for brands to engage social media users and boost sales like never before. Now is the time to start looking at how tools like Shopify can help you capitalize on that market, and this guide is a great place to begin. You will also learn why Shopify and social commerce go so well together.

Don't gamble with your customer experience this holiday season. In this blog we examine, how you can optimize your site for a more considered shopper this holiday season.

The holiday season is consistently the busiest period of the year for shoppers and businesses alike. Following a difficult couple of years for shoppers and their finances, we review what retailers can expect this peak season?

Today, 25% of traffic lands directly on the product detail page, something that it was never designed for. As a result, traffic bounces off 79% more and converts at only 1.5%, half the rate of every other page. In total, this amounts to 14% of site revenue leaking from your product pages.

Reprint of article first published on eMarketers, Insider Intelligence, which comments on the SimplicityDX Research that reveals the truth about Meta's Facebook market share.

Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.

Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..

SimplicityDX, the edge experience company, today announced new research findings that two-thirds of social shoppers are more cautious about shopping on social networks again after returning a product bought there.

While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.

A big part of what we do at SimplicityDX is social commerce research. Many of our findings are in the press and here is a round up of the last few months activity, just in case you missed it.

As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?

Shopping cart abandonment rates hover at around 70% across all industries — and have done for the last few years. It’s a pretty alarming number when you take it at face value.

Impulse can be a powerful motivator – it’s why there’s candy at grocery store checkouts and why low-cost products are stocked by the registers in stores. Humans are susceptible to temptation, and retailers know just how to cash in.

Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers. 

New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales

Should brands sell on social media? The answer — yes, brands should sell on social media. The caveat? Not all brands should sell the same way. Find out why.

What are the pain points that can prevent shoppers checking out, and how you can optimize your Shopify website for pain free edge shopping. 

Many eCommerce operations are not profitable and in this article we look at how eCommerce profitability is driven directly by digital experience.

Shopping on the Edge is the new reality. It’s changed the consumers expectations, behaviour, and their journey to your brand site.

Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.

Missed the webinar? Never fear, you can watch the whole event at your leisure right here.

You've probably heard of 'Headless’ commerce. Here we set out what it is, who should use it (and who shouldn’t) and why it's the likely future of eCommerce platforms

The report highlights the complexities of shopping at the edge. And the high levels of experience discontent, as shoppers step from the social network to the brand site.

What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.

Omnichannel retail is embraced by almost all of the world's most successful businesses. Discover all you need to know to succeed in this blog.

The different types of retail commerce analytics. Which commerce analytics matter most for your retail business. And the value a commerce experience analytics solution can provide when introduced correctly.

How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?

When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.

When you run or manage an eCommerce business, there’s almost no limit to what your competitors can do — or how many of them there can be.

Are brands increasingly looking to social to drive sales?

Alerts is core to UserReplay's mission to offer proactive ecommerce and customer experience monitoring.

We've picked out 5 of the most innovative things they have done to provide a high-quality and high-converting customer experience

For our next installment in the eCommerce best practice series, we’re going to show you 3 ways to keep customers engaged and ready to convert during the checkout process.

Because leading eCommerce websites are not just easy to use, they provide a superior buying experience. Here's 10 of our favorites.