The SimplicityDX Blog
Stories, insights and strategies to supercharge creator marketing
The Hidden Bottleneck in Creator Marketing: Manual Storefront Management
Creator marketing has become one of the most powerful levers for eCommerce brands looking to drive growth. But while brands are investing heavily in influencer partnerships, one operational challenge is quietly throttling their ability to scale: manual storefront creation and maintenance.
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As Google’s AI-Powered Search Disrupts Brand Traffic, social is even more critical.
Google’s AI-powered search is changing how consumers discover brands online, significantly reducing referral traffic from traditional search results. As organic visibility declines, brands must shift their focus to where discovery is thriving - social media. Here we explore why creators are the new authority figures, how “direct” traffic often masks social origins, and why creator storefronts are crucial for converting inspiration into sales.
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What Are Creator Storefronts?
Creator storefronts are transforming influencer marketing by giving creators dedicated, brand-hosted spaces to showcase products they love. This article explores the growing importance of these storefronts, especially when automated, in boosting sales, SEO, and long-term revenue. Learn how automation simplifies the process for creators while driving performance for brands — and why SimplicityDX is leading the way in making it all possible.
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Automated Goldilocks Merchandising
By presenting shoppers with three visually similar product options - basic, premium, and “just right” - Goldilocks Merchandising increases average order value and boosts conversions. Here we explore how computer vision, reinforcement learning, and component-level performance tracking are used to automate this process, helping to turn creator storefronts into a sales channel.
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How Brands & Creators Can Leverage Reciprocity To Drive Product Sales
For marketers and social media managers, understanding the psychology behind creator <> consumer interaction is critical to crafting campaigns that convert. One of the most powerful yet often under-leveraged psychological drivers in social commerce is reciprocity.
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Smelling a Rat: The Evolution of Authenticity Detection and What It Means for Influencers Today
Humans have an uncanny ability to “smell a rat.” We know when something feels off—even if we can’t always articulate why. Whether it’s a politician’s too-perfect smile, a friend’s evasive response, or a social media post that rings hollow, we’re highly tuned to detect inauthenticity.
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A Creator Storefront Buyer’s Checklist
Creator Storefronts are becoming essential tools for brands connecting creator marketing with direct sales. This article outlines The key elements brands should consider when evaluating Creator Storefront solutions and highlights how automation and optimization can drive conversions, scale partnerships, and reduce friction—along with how SimplicityDX solves these challenges.
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Tapping Into The Creator Affiliate Trend
Creator affiliate programs are transforming influencer marketing by aligning creator incentives with sales performance, offering brands a scalable, revenue-driven approach to long-term creator partnerships. Here we look at key strategies for success, from simplifying onboarding to building a thriving creator community.
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The Secret Sauce of Ad Engine Optimization (AEO)
The true potential of AEO lies in its ability to generate a "flywheel effect," where improvements in multiple metrics compound, significantly boosting revenue and return on ad spend (ROAS). This article dives into what makes for a better landing experience and how it drives this effect.
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Why can CPMs be two or Three Times Higher in Meta A/B Tests? Here's What's Happening
Running A/B tests on Meta is an essential part of any optimizing your Meta ad strategy. But why do CPMs rocket and ROAS plunge when running tests? Don't panic, its normal.
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Forget Landing Pages For Social. Think Infinite Scroll.
Landing traffic from social media doesn't work well on product pages. Custom Landing Pages might look like the answer but are beset with problems. Time for a rethink. In this article we introduce the concept of 'Infinite Scroll' and set out why it works so well for social media traffic.
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What is Ad Engine Optimization (AEO)?
No doubt you’re familiar with SEO, the process of optimising web content to rank higher in organic search results. Now there’s an equivalent approach for paid traffic: Ad Engine Optimization, or AEO for short. And it can have a big impact on revenue and Customer Acquisition Costs for brands and retailers selling direct to consumers.
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"Should we sell on TikTok?" and other Questions
We're frequently asked by executives that reach out to us: “We’re thinking about our social commerce strategy: Where are the landmines? Where are the low hanging opportunities? Should we be selling on TikTok?” In this blog we’ll explore the different aspects of developing a social commerce strategy.
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Performance Advertising: Meet RPC - Your New Best Friend in Landing Efficiency
Landing efficiency is emerging as an important driver of end to end ad performance. In this article we explore how ad platforms use landing quality, how to measure landing efficiency and the effect on CPM’s when efficiency is high.
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Time to reset everything you thought you knew about landing traffic.
Our holiday merchant A/B tests compared performance for different social prospecting campaigns by landing traffic on different types of pages. The results are startling.
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The Customer Acquisition Crisis
The Customer Acquisition Cost (CAC) for most brands has risen creating a perfect storm squeezing profitability. In this blog we explore potential ways of reducing Customer Acquisition Cost.
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Which Web Pages Convert the Best for Social Media Ads for eCommerce
Learn which pages are the best suited to land the traffic you drive in from social media ad campaigns for higher conversions and sales.
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How to Drive More Conversions on the Social Sales Funnel
Learn how you can optimize your promotional strategy to drive more conversions on the social sales funnel by creating seamless shopping experiences.
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What Causes Social Shoppers to Bounce From Brand Sites
Learn the real reason why social media shoppers often bounce from brand sites and never come back to make a purchase. Tips on what you can do!
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How the Social Conversion Funnel Broke and What You Can Do About It
Learn how the social conversion funnel broke, its impact on customer acquisition and what your brand can do to convert your target audience.
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Get More Out of Influencer Content With AI-powered Social Campaign Stores
Looking for ways to make sales out of influencer collaborations and content? Here is how to use AI Social Campaign Stores to create shoppable experiences for all creator content.
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How Many Ad Touches Does It Take to Make a Sale in eCommerce?
Learn how long it typically takes to convert a social media shopper and the average number of ad touch points it takes for the funnel to complete.
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Complete Guide to TikTok Paid Ads Strategy for Ecommerce (2024)
Learn all about TikTok paid ads for eCommerce businesses and how you can double your return on ad spend (ROAS) from the channel.
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The Ultimate Guide to Instagram Paid Ads Strategy for eCommerce (2024)
Planning to run Instagram paid ads for your eCommerce business? Here's everything you need to know.
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Everything You Need to Know About Facebook Paid Ads Strategy for Ecommerce
Planning to run Facebook ads to promote your eCommerce business products and details? Here's everything you need to know.
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Edge Shopping on Social Media During BFCM and How Brands Can Drive More Sales
With almost 50% consumers finding products and deals on social media, it's time to move your BFCM campaign to the edges with Social Campaign Stores.
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Complete Guide to Social Media Ad Metrics for eCommerce (2024)
Looking for the best way to measure the success of your social media campaigns? Here are the social media ad metrics we recommend eCommerce businesses measure closely.
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How Shopify Plus Businesses Are Generating ROI From AI
Learn how leading enterprise brands on Shopify Plus are using AI to generate more ROI for their business.
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How To Reduce Social Media Customer Acquisition Costs For Your Shopify Plus Store
Learn how a fast scaling Shopify Plus store such as yours can reduce social media customer acquisition costs to double down on business profitability.
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Best Shopify Plus Agencies to Take Your Brand Global
Looking for a partner who can help your brand get set up and scale globally? Here are the best Shopify Plus agencies you can work with.
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What is Omnichannel Marketing and How Can Shopify Stores Get Started
Looking for a way to reach your target audience faster? Here's how Shopify stores can get started with omnichannel marketing to increase sales.
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How to Measure the Success of Social Campaigns of Your Shopify Store
Looking for ways to measure the success of your social media campaigns? Here's how leading brands like ModCloth measure their organic and paid campaigns.
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How to Increase Conversions and Sales From Social Storefronts
Do you have a social storefront to promote your products? Here's how to optimize it for higher conversions.
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Strategies to Harness Social Commerce for BFCM 2023
Want to double your sales this BFCM? Here are the social commerce strategies you need to get started with.
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How to Use User-generated Content for Social Commerce
User generated content is proven to help brands use social proof to sell more. Here's how you can use UGC for social commerce!
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Complete Guide to Shopify Sales Channels to Sell on Social Media
Learn all about the social media Shopify sales channels and how you can integrate them to your storefront to double your social sales.
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How To Use Link In Bio On Social Media For Ecommerce
Learn how to use link in bio on social media for eCommerce and why the feature is not enough to grow your online business.
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eTail Boston Debrief: Takeaways from The East Coast eCommerce Conference
We attended and presented at the eTail Boston Conference 2023. Here are the key takeaways for eCommerce businesses.
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Complete Guide on Social Storefronts for eCommerce Businesses
Learn all about social storefronts and why eCommerce businesses need to now focus on the rising trend of shopping on social media.
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Measuring Social Campaigns - Takeaways from ETail Boston 2023
How does one really measure the impact of social campaigns? Here are the key takeaways from our conversation with ModCloth at ETail Boston 2023.
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How to Choose the Best Social Commerce Platform for Your eCommerce Brand
Learn how to choose the best social commerce platform to promote your eCommerce brand on and reach your target audience faster.
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How to Find the Right Audience for eCommerce Social Media Ad Targeting
Struggling to reach your ideal customers on social media? Here's how to find the right eCommerce social media ad targeting data.
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Everything You Need to Know About eCommerce Profitability
Want to measure if your business is really growing? Here's what you need to know about eCommerce profitability.
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SimplicityDX is Recognized as a Gartner Cool Vendor in Digital Commerce
We're excited to announce that SimplicityDX is recognized as a Gartner Cool Vendor in the category of Digital Commerce. Here's what it means!
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7 Ways to Gather Ecommerce Customer Data and Information in a Post-cookie World
Running your eCommerce business on assumptions in the post-cookie world? Here's how you can still collect eCommerce customer data.
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Impact of eCommerce User Experience on Conversion Rate of Social Shoppers
Is your social media traffic not converting? Your eCommerce user experience could be the reason behind higher bounce rate and here's what you can do.
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Impulse Purchases Are Harming eCommerce Businesses
Is your brand using social media for marketing and advertising? Here's why impulse purchases are not helping your business grow.
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Why Your Ecommerce Landing Page is Not Converting for High-volume Social Ad Campaigns
If you have been experiencing lower conversion rates on your eCommerce landing pages for high-volume social media ad campaigns, this is for you.
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How to Create an eCommerce Customer Journey Map for Social Media Shoppers
Are you using social media and social commerce to reach your target audience? Here's how to create eCommerce customer journey maps for social media shoppers to find opportunities to sell more.
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Understanding the Psychology of an Online Shopper
Struggling to drive more sales from social commerce? It's time to understand the psychology of online shoppers to nudge them towards making a purchase.
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The Future of Social Commerce Using AI
With shopping moving to social media, what does the future of social commerce look like? Here's looking into the role of AI and how brands can make the most of technology to grow.
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Ultimate Guide on How to Create a Social Commerce Strategy (2023)
Want to get started with selling on social media? Here's the latest guide on creating a social commerce strategy to increase online sales.
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List of Social Media Metrics That Should Matter to eCommerce Businesses
Are you using social media to promote your brand through marketing and advertising campaigns? Here are the social media metrics you should be measuring.
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10 Best Advertising Tools For eCommerce Businesses (2023)
Want to optimise your eCommerce advertising campaigns? Here's the list of tools that can help you monitor campaign performance and increase conversions on it.
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Social Media Bounce Rate: Why Your Social Traffic is Doing More Harm Than Good
Is the traffic you're driving from social media platforms converting? If your social media bounce rate has been high, you need to read this because it's harming your eCommerce business.
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Infographic: The Cost of Social Media Bounce for eCommerce Businesses
Download this infographic to get all the insights from the research on the cost of social media bounce rate and its impact on eCommerce business growth.
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Social Commerce: Every Bounce Costs Brands $5.11, Breaking the Math of Customer Acquisition
SimplicityDX Academy surveyed 1000 US consumers to analysze the cost of a bounce for social referrals to the brand site. The research also considers the reasons, impact and advice from shoppers on how to stop them bouncing.
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25 Best Conversion Rate Optimization Tools for eCommerce (2023)
The latest list of the best conversion rate optimization tools for eCommerce businesses to improve the performance of their marketing and advertising campaigns to drive more sales.
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How to Leak-proof the Social Media Marketing Funnel for eCommerce
Learn how the eCommerce and social media marketing funnel come together and enable online brands to create seamless shopping journeys for buyers. Get tips on how to leak proof your funnel for more conversions!
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How to Reduce eCommerce Customer Acquisition Costs on Social Media
Learn about the latest strategies and conversion hacks that online brands can use to reduce the eCommerce customer acquisition costs on social media.
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Social Commerce: Why Pinterest Shopping for Business is Broken
Pinterest is a great channel for consumers to explore lifestyle images which indirectly impacts their online purchase decisions. But will setting up shoppable Pins really help brands sell on the platform? In this blog we explore why Pinterest Shopping is broken and how you can fix it.
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TikTok Shops Are Broken Social Commerce. Here’s Why!
TikTok has quickly become a popular channel for eCommerce businesses to promote their brands and products on. But are TikTok shops really helping brands sell more? In this blog we explain why TikTok Shops are broken.
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Decoding Gen Z Online Shopping: Trends and Preferences Impacting Social Commerce (2023)
GenZ is the one segment of online shoppers that is extensively using social media to make purchases. But their preferences and usage of social media has a big impact on how social commerce works.
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Social Commerce Trends for 2023 and Beyond
Social commerce is more than just setting up shops on the social media platforms. With technology changing, social commerce has been evolving rapidly, changing how online shopping works. In this blog we explore the social commerce trends for 2023 and beyond.
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3 Tips for Brands in Response to Meta’s Evolving Commerce Strategy
Meta has just announced that they will no longer support Shops without checkout in the U.S. and other major markets. In this article, we look at what this means for brands and highlight three key decisions they need to consider in response.
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Social Commerce: Why Facebook Shops are Broken
Facebook is one of the most widely used social media platforms in the world, with over 2.8 billion active users. In this article we will look at Facebook Shops and why brands are struggling to gain traction.
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A Complete Guide to Social Commerce in 2023
Look no further, we have created the definitive guide to social commerce. In this guide, we'll help you understand the benefits of social commerce, learn how to boost your sales with the power of social media, and much more.
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Social Commerce: Why Instagram Shopping is Broken
Changes to Instagram Shops by Meta mean that you can no longer send traffic to your site. Here's what to do now.
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Best social commerce examples from real-life brands (Bonus: How to increase conversions)
Looking to keep up to date with best practice social commerce examples. Look no further, these hand picked examples show how to leverage leading social media platforms to reach your target audience.
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Complete guide to setup and use eCommerce edge storefronts for health and wellness brands
Learn how to effectively set up and utilize eCommerce Edge storefronts for health and wellness brands in this comprehensive guide. Boost your online presence and sales today!
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Watch the Webinar - Mastering Social Media Advertising in a Post-Cookie World
Watch the recording of recent webinar, with leading eCommerce expert Charles Nicholls and SimplicityDX CMO Ruth Peters
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The Cookie Apocalypse - and its impact on eCommerce
Cookies have been an essential part of online advertising and eCommerce. However their use is increasingly controversial and in this article we look at the reasons for their demise and what the future looks like without them.
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Complete guide to setup and use eCommerce edge storefronts for beauty and cosmetics brands
The beauty market is expected to grow annually by 4.84% CAGR between 2023-2027. Learn how to set up and use eCommerce edge storefronts for beauty and cosmetics brands to boost customer engagement and increase sales.
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eCommerce edge storefronts for fashion and apparel brands
Learn how to set up and use eCommerce edge storefronts for fashion and apparel brands to boost customer engagement and increase sales.
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Complete guide to understanding edge storefronts and why they are the future of eCommerce
In this blog you'll learn what eCommerce edge storefronts are, why they are important & how they are the future of online shopping across social media & other channels.
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What’s Going On in Social Commerce?
Check out the key SimplicityDX takeouts from recent research on how U.S. consumers shop using social media, their preferences and concerns, what their experience is when checkout is on social, and how brands view social commerce.
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Selling to Gen Z on Social? Forget Facebook Shops
New research from SimplicityDX shows that just like the older age groups, about half of Gen Z online shoppers think that social media is a great place to discover new products, but three-quarters prefer to buy on the brand site rather than checking out on social. If you want to market effectively to Gen Z on social media, follow our 4 recommendations to approach the next generation of online shoppers the right way.
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SimplicityDX Reinvents Social Commerce With Edge Storefronts
SimplicityDX has announced the introduction of AI-powered Edge Storefronts for social commerce. For the first time, brands can turn the rich experience of social media into full shopping experiences that drive customers from product discovery through to purchase.
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SimplicityDX Launches Edge Storefronts
SimplicityDX has launched AI-powered Edge Storefronts for social commerce to help online retailers acquire customers and drive campaign revenue on social
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Shoppable Social Experiences: SimplicityDX's Edge Storefronts Transform E-commerce
Today, SimplicityDX announced the immediate availability of AI-powered Edge Storefronts for social commerce. With Edge Storefronts, brands can create multichannel and campaign-specific e-commerce stores in minutes.
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Social Commerce is not Dead
The news that Meta’s Instagram will pull back from its drive into online shopping confirms what many have seen as inevitable for some time.
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Why Retailers Will Continue To Open Stores This Year, Despite Economic Fragility
In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.
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Why is Shopping Cart Abandonment Such a Problem?
Shopping cart abandonment rates hover at around 70% across all industries — and have done for the last few years. It’s a pretty alarming number when you take it at face value.
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When is the best time to post on social to encourage eCommerce sales?
While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.
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What is Social Commerce? The Top 8 Reasons Brands Need It
The way consumers interact with brands has changed. Find out in this blog, what social commerce is and the Top 8 Reasons Brands like yours Need It.
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Social Commerce for Retail?
What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.
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Watch the Webinar - Social Commerce is Broken: How to Fix it
Missed the webinar? Never fear, you can watch the whole event at your leisure right here.
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What is shopping at the edge?
The way we shop today has changed. More and more consumers are moving away from what we would consider to be traditional online shopping and towards shopping at the edge. In this blog we discuss that transition, define shopping on the edge and outline the benefits and challenges for retails, as they move to understand and adjust to the new reality.
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What is omnichannel eCommerce?
Omnichannel retail is embraced by almost all of the world's most successful businesses. Discover all you need to know to succeed in this blog.
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What are Edge Storefronts?
In this article, we dive deeper into the challenges of edge shopping and how brands can use edge storefronts to help overcome these pain points.
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Which customer analytics matter most for Commerce?
The different types of retail commerce analytics. Which commerce analytics matter most for your retail business. And the value a commerce experience analytics solution can provide when introduced correctly.
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Voice of Customer (VoC) — are you listening well enough?
How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?
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VoC shouldn’t be feared — customers want to share positive feedback with you
When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.
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The Truth about Meta's Social Commerce Market Share
As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?
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Top lessons for brands on Instagram
Explore our Instagram mystery shopping study on 21 retail brands. See how they are performing and our recommendations to improve performance.
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The eCommerce Shopping Funnel Has Changed
Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..
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Top 6 Social Commerce Trends for the 2022 Holiday Season
The holiday season is consistently the busiest period of the year for shoppers and businesses alike. Following a difficult couple of years for shoppers and their finances, we review what retailers can expect this peak season?
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The 5 Most Common Social Commerce Mistakes and How To Fix Them
Social media is where customers spend 2.5 hours each day on average. Almost half of consumers (48%) think that social media is a great place to discover new products as well. Use these tips to leverage social commerce and avoid making the same mistakes that most brands make. Read on to learn more.
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The State of eCommerce 2021: how much do you know about your retail rivals?
When you run or manage an eCommerce business, there’s almost no limit to what your competitors can do — or how many of them there can be.
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First-Party Data by SimplicityDX Confirms Social Commerce Is Going Through a Metamorphosis
Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.
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