Stories, insights and strategies to supercharge customer acquisition

The beauty market is expected to grow annually by 4.84% CAGR between 2023-2027. Learn how to set up and use eCommerce edge storefronts for beauty and cosmetics brands to boost customer engagement and increase sales.

Cookies have been an essential part of online advertising and eCommerce. However their use is increasingly controversial and in this article we look at the reasons for their demise and what the future looks like without them.

Learn how to set up and use eCommerce edge storefronts for fashion and apparel brands to boost customer engagement and increase sales.

In this blog you'll learn what eCommerce edge storefronts are, why they are important & how they are the future of online shopping across social media & other channels.

Check out the key SimplicityDX takeouts from recent research on how U.S. consumers shop using social media, their preferences and concerns, what their experience is when checkout is on social, and how brands view social commerce.

New research from SimplicityDX shows that just like the older age groups, about half of Gen Z online shoppers think that social media is a great place to discover new products, but three-quarters prefer to buy on the brand site rather than checking out on social. If you want to market effectively to Gen Z on social media, follow our 4 recommendations to approach the next generation of online shoppers the right way.

SimplicityDX has launched AI-powered Edge Storefronts for social commerce to help online retailers acquire customers and drive campaign revenue on social

In this article, we dive deeper into the challenges of edge shopping and how brands can use edge storefronts to help overcome these pain points.

The way we shop today has changed. More and more consumers are moving away from what we would consider to be traditional online shopping and towards shopping at the edge. In this blog we discuss that transition, define shopping on the edge and outline the benefits and challenges for retails, as they move to understand and adjust to the new reality.

Today, SimplicityDX announced the immediate availability of AI-powered Edge Storefronts for social commerce. With Edge Storefronts, brands can create multichannel and campaign-specific e-commerce stores in minutes.

The SimplicityDX State of Social Commerce Report shows that social commerce sales may have been significantly underreported, potentially by 245% . Download to learn the latest key findings in social commerce.

Are brands increasingly looking to social to drive sales?

You've probably heard of 'Headless’ commerce. Here we set out what it is, who should use it (and who shouldn’t) and why it's the likely future of eCommerce platforms

When you run or manage an eCommerce business, there’s almost no limit to what your competitors can do — or how many of them there can be.

When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.

The biggest CX trends taking us into 2021.

While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.

We've picked out 5 of the most innovative things they have done to provide a high-quality and high-converting customer experience

For our next installment in the eCommerce best practice series, we’re going to show you 3 ways to keep customers engaged and ready to convert during the checkout process.

How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?

What are the pain points that can prevent shoppers checking out, and how you can optimize your Shopify website for pain free edge shopping.

A big part of what we do at SimplicityDX is social commerce research. Many of our findings are in the press and here is a round up of the last few months activity, just in case you missed it.

Reprint of article first published on eMarketers, Insider Intelligence, which comments on the SimplicityDX Research that reveals the truth about Meta's Facebook market share.

What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.

Omnichannel retail is embraced by almost all of the world's most successful businesses. Discover all you need to know to succeed in this blog.

Because leading eCommerce websites are not just easy to use, they provide a superior buying experience. Here's 10 of our favorites.

Shopping cart abandonment rates hover at around 70% across all industries — and have done for the last few years. It’s a pretty alarming number when you take it at face value.

As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?

Impulse can be a powerful motivator – it’s why there’s candy at grocery store checkouts and why low-cost products are stocked by the registers in stores. Humans are susceptible to temptation, and retailers know just how to cash in.

The different types of retail commerce analytics. Which commerce analytics matter most for your retail business. And the value a commerce experience analytics solution can provide when introduced correctly.

Don't gamble with your customer experience this holiday season. In this blog we examine, how you can optimize your site for a more considered shopper this holiday season.

E-commerce profitability is driven directly by digital experience. Many e-commerce operations are not profitable, and the key to profitability comes from repeat customers.

Explore our Instagram mystery shopping study on 21 retail brands. See how they are performing and our recommendations to improve performance.

Social media is where consumers spend their time — 2.5 hours daily, on average. There’s a new path to purchase, where shoppers start their journeys at the edge but buy on the brand site. By understanding this customer preference and implementing a few simple steps, merchants deliver a better experience — and grow revenue.

New research shows that Generation Z shops differently from other demographics, and that 80% plan to use social media to find holiday gifts. In this article, we look at the implications of this new data and recommend 3 essential GenZ tactics this holiday season. ‍

SimplicityDX, the edge experience company, today announced new research findings that two-thirds of social shoppers are more cautious about shopping on social networks again after returning a product bought there.

Are you underestimating the importance of social shopping? As more journeys start at the edge and cross-channel, it's hard to track and report them. Find in this blog 3 fixes that will improve the quality of your analytics.

Brands who know how to use social commerce well can be where their customers are and engage them when they are receptive to new purchases. In this guide, we look at the social features brands should be focusing on to enhance their social commerce strategy.

Shopping on the Edge is the new reality. It’s changed the consumers expectations, behaviour, and their journey to your brand site.

With 75% of the world on social media, there is a significant opportunity for brands to engage social media users and boost sales like never before. Now is the time to start looking at how tools like Shopify can help you capitalize on that market, and this guide is a great place to begin. You will also learn why Shopify and social commerce go so well together.

Most brands are not tracking the full value of their social commerce efforts. SimplicityDX research shows that currently only about 25% of social commerce revenue is being measured by analytics tools. Find in this article 3 essential tips for fixing social media revenue underreporting.

Many eCommerce operations are not profitable and in this article we look at how eCommerce profitability is driven directly by digital experience.

As shoppers are shifting away from search engines and homepages to the edge, brands need to rethink the customer journey when people click through on social media to ensure a smooth experience.

Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers.

In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.

SimplicityDX research shows that the social commerce journey is troubling for both shoppers and brands. Coinciding with the study findings, SimplicityDX announced the immediate availability of its Instagram Benchmarking Service for retail brands, which enables retailers to benchmark their own Instagram shopping experiences against the 26 leading brands selected by Meta to launch Instagram Shop.

The news that Meta’s Instagram will pull back from its drive into online shopping confirms what many have seen as inevitable for some time.

The eCommerce sales funnel has changed in recent years. One of the most significant changes is the move to edge experience, where shoppers start their consideration and discovery process on social media rather than via search engines. Find in this blog the keys to product page optimization to adapt your Product Detail Pages to the edge experience and boost your sales.

Missed the webinar? Never fear, you can watch the whole event at your leisure right here.

Instagram is the top destination for brands. Our latest Q4 research on the State of Social Commerce supports this statement. Check out our latest Instagram research. Our findings provide deep insight on how to win on Instagram.

Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.

Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..

Retailers, one of the best ways to increase your brand awareness on social is by making it easier for customers to discover products on your social networks but buy on the brand site. Read this blog for more insights.

Social media is where customers spend 2.5 hours each day on average. Almost half of consumers (48%) think that social media is a great place to discover new products as well. Use these tips to leverage social commerce and avoid making the same mistakes that most brands make. Read on to learn more.

Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.

New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales

Today, 25% of traffic lands directly on the product detail page, something that it was never designed for. As a result, traffic bounces off 79% more and converts at only 1.5%, half the rate of every other page. In total, this amounts to 14% of site revenue leaking from your product pages.

The way consumers interact with brands has changed. Find out in this blog, what social commerce is and the Top 8 Reasons Brands like yours Need It.

Should brands sell on social media? The answer — yes, brands should sell on social media. The caveat? Not all brands should sell the same way. Find out why.

SimplicityDX research finds Gen Z shoppers think first about Social Media for holiday shopping. Find out more about the significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season.

Social platforms provide a significant opportunity for businesses to maximize their sales. What could your retail brand achieve with Shopify and social commerce integrated together? In this blog, we look at 5 crucial activities that optimize your social commerce experience and boost your sales with Shopify.

The report highlights the complexities of shopping at the edge. And the high levels of experience discontent, as shoppers step from the social network to the brand site.

The holiday season is consistently the busiest period of the year for shoppers and businesses alike. Following a difficult couple of years for shoppers and their finances, we review what retailers can expect this peak season?