Critical writing for eCommerce, Product, & CX Professionals

Social Commerce

The Truth about Meta's Social Commerce Market Share

As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?
August 5, 2022
Customer Experience

Why is Shopping Cart Abandonment Such a Problem?

Shopping cart abandonment rates hover at around 70% across all industries — and have done for the last few years. It’s a pretty alarming number when you take it at face value.
July 29, 2022

Impulse Buying in Social Commerce: Fact or Fiction?

Impulse can be a powerful motivator – it’s why there’s candy at grocery store checkouts and why low-cost products are stocked by the registers in stores. Humans are susceptible to temptation, and retailers know just how to cash in.
July 27, 2022
Social Commerce

Key Considerations for your Social Commerce Strategy

Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers. 
July 20, 2022

Press Release - Brands Losing a Record $29 for Each New Customer Acquired

New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales
July 19, 2022
Social Commerce

Should All Brands Sell On Social Media?

Should brands sell on social media? The answer — yes, brands should sell on social media. The caveat? Not all brands should sell the same way. Find out why.
July 6, 2022

7 Ways to Improve the Customer Experience of your Shopify Store

What are the pain points that can prevent shoppers checking out, and how you can optimize your Shopify website for pain free edge shopping. 
June 24, 2022

eCommerce Profitability is Driven by Digital Customer Experience

Many eCommerce operations are not profitable and in this article we look at how eCommerce profitability is driven directly by digital experience.
June 23, 2022
Social Commerce

Shopping at The Edge – The New eCommerce Reality

Shopping on the Edge is the new reality. It’s changed the consumers expectations, behaviour, and their journey to your brand site.
May 31, 2022
Social Commerce

Promotions at The Edge: How Promotions Cause eCommerce Shopping Experiences to Break

Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.
May 23, 2022

Watch the Webinar - Social Commerce is Broken: How to Fix it

Missed the webinar? Never fear, you can watch the whole event at your leisure right here.
May 19, 2022

Headless Commerce Demystified

You've probably heard of 'Headless’ commerce. Here we set out what it is, who should use it (and who shouldn’t) and why it's the likely future of eCommerce platforms
April 26, 2022

SimplicityDX Publishes 2022 State of Social Commerce Impact Study

The report highlights the complexities of shopping at the edge. And the high levels of experience discontent, as shoppers step from the social network to the brand site.
April 14, 2022
Social Commerce

Social Commerce for Retail?

What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.
April 12, 2022

What is omnichannel eCommerce?

Omnichannel retail is embraced by almost all of the world's most successful businesses. Discover all you need to know to succeed in this blog.
March 29, 2022
Customer Experience

Which customer analytics matter most for Commerce?

The different types of retail commerce analytics. Which commerce analytics matter most for your retail business. And the value a commerce experience analytics solution can provide when introduced correctly.
March 29, 2022
Voice of Customer

Voice of Customer (VoC) — are you listening well enough?

How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?
March 29, 2022
Voice of Customer

VoC shouldn’t be feared — customers want to share positive feedback with you

When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.
March 29, 2022

The State of eCommerce 2021: how much do you know about your retail rivals?

When you run or manage an eCommerce business, there’s almost no limit to what your competitors can do — or how many of them there can be.
March 29, 2022
Social Commerce

Social Commerce and the Peak Shopping Season

Are brands increasingly looking to social to drive sales?
March 29, 2022

Product News: 🚨 Alert! Get notified when your eCommerce customers are struggling

Alerts is core to UserReplay's mission to offer proactive ecommerce and customer experience monitoring.
March 29, 2022
Customer Experience

eCommerce innovation: 5 really smart ideas from Asos’s checkout flow

We've picked out 5 of the most innovative things they have done to provide a high-quality and high-converting customer experience
March 29, 2022

eCommerce checkout best practice: 3 checkout UX tips to secure your sales

For our next installment in the eCommerce best practice series, we’re going to show you 3 ways to keep customers engaged and ready to convert during the checkout process.
March 29, 2022
Customer Experience

10 examples of unique eCommerce user experiences (and what you can learn from them)

Because leading eCommerce websites are not just easy to use, they provide a superior buying experience. Here's 10 of our favorites.
March 29, 2022
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