By implementing SimplicityDX, within a few clicks, ModCloth generated an entire self-learning social storefront. Storefronts are collections of social pages centered around a core landing experience. The experience is generated from a social post or advert, providing a visual bridge between the social ad and the shopping experience.
Given that shoppers can have many different intents when clicking through from the ad, a social storefront provides easy navigation to related products, categories, and lots more. This content rich and yet relevant experience meets the needs of different intents to encourage exploration of the brand while staying within the original social context.
Merchandising hooks are the key to keeping shoppers engaged, as they enable exploration of a wide range of content including related products and categories, the brand story, hot social campaigns, reviews and much more
AI social storefronts for ModCloth, enabled it to:
Turn all content into shoppable posts - images, videos and user generated content
Create comprehensive shopping storefronts for social media promotions
Offer a contextual experience for shoppers by weaving in their social content with the commerce features
Seamlessly integrate the storefront with their own eCommerce checkout flow
Integrated with their existing tech stack – Shopify, Nosto and Yotpo, for a seamless experience
The introduction of Storefronts has enabled ModCloth to bridge the gap between social and eCommerce and replace the cold landing of a category or product detail page with an AI generated Storefront. The Storefronts rapidly transform any social post or advert into a shoppable experience, capturing the interest of shoppers more effectively and improving performance.