Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.

Her creative and results-oriented approach has helped transform marketing technology organisations to meet ambitious growth targets and the newest digital trends. As a founder member and company director of VYRE Ltd, Ruth was fundamental to the company’s growth and sale to Accel KKR in December 2012.

During the 10 years working at VYRE, Ruth led the sales and marketing operations and worked with a wide range of top brands and helped the company win recognition from leading analysts and industry awards. While at VYRE Ruth published "The Future of Segmentation" that discusses the movement to the concept of segments of one.