Charles Nicholls eCommerce Expert

Ruth Peters

Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.

Her creative and results-oriented approach has helped transform marketing technology organisations to meet ambitious growth targets and the newest digital trends. As a founder member and company director of VYRE Ltd, Ruth was fundamental to the company’s growth and sale to Accel KKR in December 2012.

During the 10 years working at VYRE, Ruth led the sales and marketing operations and worked with a wide range of top brands and helped the company win recognition from leading analysts and industry awards. While at VYRE Ruth published "The Future of Segmentation" that discusses the movement to the concept of segments of one.

Recent Posts By

Ruth Peters


Why Retailers Will Continue To Open Stores This Year, Despite Economic Fragility

In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.
January 30, 2023
Social Commerce

Top lessons for brands on Instagram

Explore our Instagram mystery shopping study on 21 retail brands. See how they are performing and our recommendations to improve performance.
January 30, 2023
Social Commerce

Instagram – 6 Key Recommendations for Brands on Instagram

Instagram is the top destination for brands. Our latest Q4 research on the State of Social Commerce supports this statement. Check out our latest Instagram research. Our findings provide deep insight on how to win on Instagram.
January 23, 2023

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