Charles Nicholls eCommerce Expert

Ruth Peters

Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.

Her creative and results-oriented approach has helped transform marketing technology organisations to meet ambitious growth targets and the newest digital trends. As a founder member and company director of VYRE Ltd, Ruth was fundamental to the company’s growth and sale to Accel KKR in December 2012.

During the 10 years working at VYRE, Ruth led the sales and marketing operations and worked with a wide range of top brands and helped the company win recognition from leading analysts and industry awards. While at VYRE Ruth published "The Future of Segmentation" that discusses the movement to the concept of segments of one.

Recent Posts By

Ruth Peters


Facebook is the leader in social commerce — but it’s also buoyed by Marketplace

Reprint of article first published on eMarketers, Insider Intelligence, which comments on the SimplicityDX Research that reveals the truth about Meta's Facebook market share.
September 22, 2022

The eCommerce Shopping Funnel Has Changed

Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..
September 8, 2022

66% of Shoppers Cautious After Returning Products Bought on Social Media Networks

SimplicityDX, the edge experience company, today announced new research findings that two-thirds of social shoppers are more cautious about shopping on social networks again after returning a product bought there.
September 9, 2022

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