Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.
Her creative and results-oriented approach has helped transform marketing technology organisations to meet ambitious growth targets and the newest digital trends. As a founder member and company director of VYRE Ltd, Ruth was fundamental to the company’s growth and sale to Accel KKR in December 2012.
During the 10 years working at VYRE, Ruth led the sales and marketing operations and worked with a wide range of top brands and helped the company win recognition from leading analysts and industry awards. While at VYRE Ruth published "The Future of Segmentation" that discusses the movement to the concept of segments of one.
Ruth Peters
Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.
Her creative and results-oriented approach has helped transform marketing technology organisations to meet ambitious growth targets and the newest digital trends. As a founder member and company director of VYRE Ltd, Ruth was fundamental to the company’s growth and sale to Accel KKR in December 2012.
During the 10 years working at VYRE, Ruth led the sales and marketing operations and worked with a wide range of top brands and helped the company win recognition from leading analysts and industry awards. While at VYRE Ruth published "The Future of Segmentation" that discusses the movement to the concept of segments of one.
Ruth Peters is an innovative and strategic business leader with a proven history in, digital media and go to market strategy.
Her creative and results-oriented approach has helped transform marketing technology organisations to meet ambitious growth targets and the newest digital trends. As a founder member and company director of VYRE Ltd, Ruth was fundamental to the company’s growth and sale to Accel KKR in December 2012.
During the 10 years working at VYRE, Ruth led the sales and marketing operations and worked with a wide range of top brands and helped the company win recognition from leading analysts and industry awards. While at VYRE Ruth published "The Future of Segmentation" that discusses the movement to the concept of segments of one.
Recent Posts by
Ruth Peters
Social Commerce: Why Pinterest Shopping for Business is Broken
TikTok Shops Are Broken Social Commerce. Here’s Why!
Decoding Gen Z Online Shopping: Trends and Preferences Impacting Social Commerce (2023)
Social Commerce Trends for 2023 and Beyond
A Complete Guide to Social Commerce in 2023
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Social Commerce: Why Instagram Shopping is Broken
