EXECUTIVE BRIEFING

Customer Acquisition:
The Impulse Trap

Practical Strategies to acquire the right customers, profitably.

In this data-packed educational briefing we’ll look at new research which highlights what happens when customers buy on impulse, and the consequences for both brand and shopper.

We’ll also suggest best practices to acquire the ‘right’ customers, and how to do this profitably.

The Impulse Trap

The majority of customers that buy on impulse frequently regret their purchase. Brands do too.

What You will Learn

  • Hard data on the pitfalls of impulse purchases
  • How customer buying journeys have changed
  • How to acquire customers profitably and avoid the impulse trap
  • Techniques to cut your Customer Acquisition Cost in half


Who Should Attend?

This is for e-commerce and executive leadership in consumer brands, retailers and agencies using paid social to acquire new customers.

Free online briefing

Register for the briefing and receive a complimentary copy of The Impulse Trap from the DX Academy

Feedback from Previous
DXAcademy Events

“Good insights, clear and
honest presentation.”

Seminar brought to you by the Simplicity DXacademy

As Seen On

The DXacademy is a consumer behavior think tank that conducts primary research and offers digital experience best practices for brands. Its annual State of Social Commerce report provides an authoritative analysis of how US consumers use social media to shop.
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