Social Commerce Returns Playbook
Key Strategies to avoid product return frustrations
Social commerce may be in its infancy, but online shoppers are not. They expect to be able to return a product with ease.
The impact of a poor experience is two thirds of shoppers show increased caution about making future purchases.
Survey Results and Key Strategies
Download the Playbook and learn:
In the Social Commerce Returns Survey 1002 US consumers were surveyed to provide an important first picture into a customers' experience when buying using social checkout and returning a product.
Our latest research shows that 66% of shoppers show caution after returning a product brought on social media networks. And 60% think the Amazon return experience is much easier.
Playbook Includes:
- Where people are buying on social networks
- Social commerce return rates and other key stats
- The highs and the lows of the social commerce returns experience
- Impact of poor experience
- Key strategies & best practice advice
"Returns are an inevitable part of social commerce, as it is more difficult to visualize products online.
Whilst there is a need to reduce costs around the returns process, if retailers remove friction, it can also yield a significant competitive advantage"
Gerry Widmer, CEO SimplicityDX
