Critical writing for eCommerce, Product, & CX Professionals

How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?

When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.