THE SIMPLICITY DX BLOG

Critical writing for eCommerce, Product, & CX Professionals

Voice of Customer

Voice of Customer (VoC) — are you listening well enough?

How much of your working day do you spend talking? And how much do you spend listening? They say that great salespeople achieve an 80/20 ratio — for 80% of a sales call or pitch meeting, they actively listen to the client’s needs. Why should it be any different for brands?
June 22, 2022
Voice of Customer

VoC shouldn’t be feared — customers want to share positive feedback with you

When as many as 93% of shoppers use online views in their purchasing decisions, a handful of “bad” reviews can cause a serious dent in revenue figures.
June 22, 2022
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