Critical writing for eCommerce, Product, & CX Professionals

While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.

As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?

Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers. 

Should brands sell on social media? The answer — yes, brands should sell on social media. The caveat? Not all brands should sell the same way. Find out why.

Shopping on the Edge is the new reality. It’s changed the consumers expectations, behaviour, and their journey to your brand site.

Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.

What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.

Are brands increasingly looking to social to drive sales?