Critical writing for eCommerce, Product, & CX Professionals

The way we shop today has changed. More and more consumers are moving away from what we would consider to be traditional online shopping and towards shopping at the edge. In this blog we discuss that transition, define shopping on the edge and outline the benefits and challenges for retails, as they move to understand and adjust to the new reality.

Social media is where customers spend 2.5 hours each day on average. Almost half of consumers (48%) think that social media is a great place to discover new products as well. Use these tips to leverage social commerce and avoid making the same mistakes that most brands make. Read on to learn more.

Explore our Instagram mystery shopping study on 21 retail brands. See how they are performing and our recommendations to improve performance.

Instagram is the top destination for brands. Our latest Q4 research on the State of Social Commerce supports this statement. Check out our latest Instagram research. Our findings provide deep insight on how to win on Instagram.

The eCommerce sales funnel has changed in recent years. One of the most significant changes is the move to edge experience, where shoppers start their consideration and discovery process on social media rather than via search engines. Find in this blog the keys to product page optimization to adapt your Product Detail Pages to the edge experience and boost your sales.

Brands who know how to use social commerce well can be where their customers are and engage them when they are receptive to new purchases. In this guide, we look at the social features brands should be focusing on to enhance their social commerce strategy.

Are you underestimating the importance of social shopping? As more journeys start at the edge and cross-channel, it's hard to track and report them. Find in this blog 3 fixes that will improve the quality of your analytics.

The way consumers interact with brands has changed. Find out in this blog, what social commerce is and the Top 8 Reasons Brands like yours Need It.

Social platforms provide a significant opportunity for businesses to maximize their sales. What could your retail brand achieve with Shopify and social commerce integrated together? In this blog, we look at 5 crucial activities that optimize your social commerce experience and boost your sales with Shopify.

With 75% of the world on social media, there is a significant opportunity for brands to engage social media users and boost sales like never before. Now is the time to start looking at how tools like Shopify can help you capitalize on that market, and this guide is a great place to begin. You will also learn why Shopify and social commerce go so well together.

Don't gamble with your customer experience this holiday season. In this blog we examine, how you can optimize your site for a more considered shopper this holiday season.

The holiday season is consistently the busiest period of the year for shoppers and businesses alike. Following a difficult couple of years for shoppers and their finances, we review what retailers can expect this peak season?

SimplicityDX, the edge experience company, today announced new research findings that two-thirds of social shoppers are more cautious about shopping on social networks again after returning a product bought there.

While there are multiple steps to purchase, social media is where many customers will discover your brand and your products. It’s essential, then, to ensure that your social strategy is airtight. This means posting the right things, on the right platform, at the right time. to encourage sales.

As shopping increasingly moves to the edge, social is launching its shopping capabilities. However, it’s safe to say that social commerce is synonymous with Meta at this point in time. But does that mean that Meta apps are the most valuable for brands in social commerce?

Social commerce isn’t just about getting one-off sales through a one-hit-wonder TikTok live though. It’s about using this new approach to commerce to engage new users, direct them to your website, and then keep them on board as loyal customers. 

Should brands sell on social media? The answer — yes, brands should sell on social media. The caveat? Not all brands should sell the same way. Find out why.

Shopping on the Edge is the new reality. It’s changed the consumers expectations, behaviour, and their journey to your brand site.

Promotions on social commerce, in particular, are causing edge shopping experiences to break. Let’s find out why.

What makes an eCommerce experience social? Are we thinking about social commerce the right way? Learn from the best retail examples.

Are brands increasingly looking to social to drive sales?