Critical writing for eCommerce, Product, & CX Professionals

SimplicityDX research shows that the social commerce journey is troubling for both shoppers and brands. Coinciding with the study findings, SimplicityDX announced the immediate availability of its Instagram Benchmarking Service for retail brands, which enables retailers to benchmark their own Instagram shopping experiences against the 26 leading brands selected by Meta to launch Instagram Shop.

Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.

New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales