Critical writing for eCommerce, Product, & CX Professionals


SimplicityDX Reveals Findings From Instagram Mystery Shopper Study of 26 Top Retail Brands

SimplicityDX research shows that the social commerce journey is troubling for both shoppers and brands. Coinciding with the study findings, SimplicityDX announced the immediate availability of its Instagram Benchmarking Service for retail brands, which enables retailers to benchmark their own Instagram shopping experiences against the 26 leading brands selected by Meta to launch Instagram Shop.
January 30, 2023

First-Party Data by SimplicityDX Confirms Social Commerce Is Going Through a Metamorphosis

Charles Nicholls, long-time retail and social commerce commentator, has quickly penned his thoughts below on why Instagram is pulling back from online shopping and what went wrong.
December 14, 2022

Press Release - Brands Losing a Record $29 for Each New Customer Acquired

New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales
December 14, 2022
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