Critical writing for eCommerce, Product, & CX Professionals

In recent years, the cost of acquiring customers via search engines has risen dramatically. Find out why many businesses, are turning to independently successful stores is a good alternative for attracting new clients.

As shoppers are shifting away from search engines and homepages to the edge, brands need to rethink the customer journey when people click through on social media to ensure a smooth experience.

Today, 25% of traffic lands directly on the product detail page, something that it was never designed for. As a result, traffic bounces off 79% more and converts at only 1.5%, half the rate of every other page. In total, this amounts to 14% of site revenue leaking from your product pages.

Over the last 30 years, the eCommerce process has been refined and tuned. In the past, brands could guide customers from search > home page > category > product > checkout with ease. But, there is a new way to shop..

Impulse can be a powerful motivator – it’s why there’s candy at grocery store checkouts and why low-cost products are stocked by the registers in stores. Humans are susceptible to temptation, and retailers know just how to cash in.

What are the pain points that can prevent shoppers checking out, and how you can optimize your Shopify website for pain free edge shopping. 

Many eCommerce operations are not profitable and in this article we look at how eCommerce profitability is driven directly by digital experience.

You've probably heard of 'Headless’ commerce. Here we set out what it is, who should use it (and who shouldn’t) and why it's the likely future of eCommerce platforms

Omnichannel retail is embraced by almost all of the world's most successful businesses. Discover all you need to know to succeed in this blog.

Alerts is core to UserReplay's mission to offer proactive ecommerce and customer experience monitoring.

For our next installment in the eCommerce best practice series, we’re going to show you 3 ways to keep customers engaged and ready to convert during the checkout process.