Critical writing for eCommerce, Product, & CX Professionals

SimplicityDX research finds Gen Z shoppers think first about Social Media for holiday shopping. Find out more about the significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season. 

A big part of what we do at SimplicityDX is social commerce research. Many of our findings are in the press and here is a round up of the last few months activity, just in case you missed it.

The report highlights the complexities of shopping at the edge. And the high levels of experience discontent, as shoppers step from the social network to the brand site.